Tiffany & Co. has revealed its 2023 holiday campaign, featuring house ambassador Rosie Huntington-Whiteley and China brand ambassador Elaine Zhong.

The images show each of them preparing for the holidays with a story of wonder, chance and joy. “A gift from Tiffany is a holiday dream come true — no matter what’s inside the blue box,” Huntington-Whiteley said. “I’m excited to be a part of a campaign that goes beyond the idea of gifting to tell an authentic story of joy and celebration. I feel grateful to have been part of such a special moment.” 

Shot in New York City by Alasdair McLellan, the model, businesswoman, founder and chief creative officer and Chinese actress are draped in the house’s signature collections and high jewelry designs, all meant to capture the pure delight and sense of anticipation that defines the time of the year.

“It is an incredible honor to be part of Tiffany’s holiday story and to wear such beautiful, iconic jewelry. The campaign captures what makes this time of year so special and the spirit of the season,” Zhong said.

The campaign unfolds in a series of intimate vignettes set in a Manhattan townhouse, with sparkling Tiffany designs becoming symbols of precious moments and personal celebrations. In one climactic scene, with the glittering lights of Manhattan as her backdrop, Huntington-Whiteley captures the wonder of the holidays in a Jean Schlumberger by Tiffany & Co. Bird on a Rock morganite suite. Another shot with Zhong channels the holiday vibes as she is dressed in different expressions of the Lock collection.

The 2023 Tiffany & Co. holiday campaign debuts Wednesday globally, on print, digital and social channels.