Consumer understanding and trend programmes

Consumers, and understanding their needs and desires, are at the heart of our approach to flavours. Our global research teams track trends, conduct ethnographic studies and carry out detailed qualitative and quantitative research to understand consumers and inspire the next innovation.

Globally 47% of consumers would be encouraged to buy food and drinks with the claim: contains natural ingredients, and in general, products with natural ingredients are perceived to be healthier and of better quality than more highly processed products.

Our unique FlavourVision® and consumer insight programmes enable us to gather data about attitudes and behaviours across different geographies.