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By Gloria Mathias

WorldFirst, a digital payment and financial services platform for cross-border trade SMEs, has announced its plan to launch eCommerce digital finance solutions in new Southeast Asia markets in 2023 and 2024.

Following the launch, the company aims to support online sellers to achieve growth with secure, fast, and reliable cross-border payment and financial services, as well as an easy one-stop connection to multiple global marketplaces.

Building on its presence in China, Singapore, and other markets, WorldFirst will introduce its suite of solutions through World Account to Vietnam, Thailand, the Philippines, and Malaysia to facilitate global selling, management, and growth for SMEs.

SMEs can open a multi-currency World Account within minutes to be able to trade like locals around the world. The World Account supports 42 currencies in over 200 global markets to facilitate global sourcing. It also enables local collection in 30 currencies from more than 120 e-marketplaces, supported by WorldFirst’s access to 40 local fast payment schemes worldwide.

World Account provides a single, user-friendly portal for sellers to manage their growing operations across countries and marketplaces.

Through its Global Voyage programme launched in 2022, WorldFirst offers one-stop store opening services across global marketplaces, owing to its strong partnerships with marketplaces. With an expedited process across 28 partner eCommerce platforms, set-up time for the seller goes down to within 24 hours. In addition, sellers may find a broad array of value-added professional services through WorldFirst to boost their growth, from online advertising and logistics to website development and management.

“Building on our global fintech capabilities and strong success in China, Singapore, and other markets, we are confident our secure and fast cross-border payment and eCommerce enablement services can help small businesses in Southeast Asia extend their international footprint,” said Clara Shi, CEO of WorldFirst and Vice President of Ant Group.