Warner Bros Discovery Global Consumer Products (WBDGCP) is unveiling a sweet collection of global merchandise to celebrate the highly-anticipated release of Warner Bros Pictures’ big screen holiday spectacle, Wonka, arriving in theaters and in IMAX internationally beginning 6 December 2023 and in North America on December 15, 2023. Based on the extraordinary character at the center of Charlie and the Chocolate Factory, Roald Dahl’s most iconic children’s book and one of the best-selling children’s books of all time, “Wonka” tells the wondrous story of how the world’s greatest inventor, magician and chocolate-maker became the beloved Willy Wonka we know today. Warner Bros Discovery is rolling out the candy-colored carpet to celebrate the film with a full spectrum of premium products from sought-after licensees such as Converse, Fossil, Funko and more, while exclusive retail partner Bloomingdale’s will host iconic Wonka window displays and has unveiled The Carousel @ Bloomingdale’s: Wonka, an online and in-store shop filled with fun fashions, accessories and home goods inspired by the famous chocolatier.
Retail
Bloomingdale’s invites shoppers to step into a world of imagination with stunning new “Wonka”-inspired holiday window displays and shopping experiences in-store and online, including an immersive Wonka Pop-Up Virtual Shop, a whimsical space filled with holiday gifting and Wonka products, and an opportunity to participate in a scavenger hunt for different chocolate candy inspired by the fanciful chocolates in the film.
Starting tomorrow, Nov. 16 at 6 pm, Bloomingdale’s will unveil its iconic window display along Lexington Avenue at the 59th Street flagship in New York City, with a night of festive celebrations, philanthropy, and must-see performances. This year’s theme celebrates the Best Holiday Ever, and is inspired by the look, feel and magic of “Wonka.” The wonder of the holidays will come to life with colorful, bright windows full of sparkle and oversized candies and chocolates, inspired by the highly-anticipated film. Inside, Bloomingdale’s experiential shopping space “The Carousel” has been transformed into a stunning Wonka-esque emporium where shoppers will be transported into a Wonka-land filled with colorful luxury gifts across categories, including Wonka-inspired shoes, bags, barware and accessories by Kurt Geiger. Other licensed “Wonka” must-haves include apparel, home goods and accessories by Trumpette, Art Sugar, Christopher Radko, Hallmark, Happy Socks, and Junk Food Clothing.
Warner Bros Discovery Wonka Products
Whether “Wonka” fans want clothing, household accessories or tasty treats, Warner Bros Discovery offers a colorful array of products sure to bring magic to the season. Satisfy your sweet tooth with WBDGCP’s collaborations with premium licensees across multiple categories:
Movie Theaters Premiums and Exclusives: Available from partners Snapco and Golden Link, Wonka-themed drink tumblers and popcorn containers, will arrive in North America movie theaters, as early as November 21.
WB Shop: Wrap yourself in the delectable world of Wonka with a collection of products from the WB Shop in the U.S. and UK, the official shop for Warner Bros Discovery. This exciting range is now available online and captures the magical and whimsical essence of the film with new and exclusive designs.
Fashion, Footwear, Beauty, and Accessories: Starting today, Wonka x Converse will enable fans to kick up their heels with a whimsical collection of footwear, apparel, and accessories. The limited-edition collection, which caters to all ages and pays homage to Willy Wonka by incorporating elements of the legendary cinematic character’s world of imagination, includes two Chuck 70 colorways—a premium leather “Chocolate Swirl” and a hairy suede “Oompa Loompa.” Converse’s classic Chuck Taylor All Star also arrives in two colorways, including a chocolate drip-toned “Swirl,” as well as a Willy Wonka outfit-inspired “Corduroy.” An All Star BB Trilliant CX in gold tone-on-tone color blocking offers eye candy for the court. Metallic gold prints and co-branded Wonka x Converse details put an imaginative spin on the collection’s apparel. Accessories include a reversible bucket hat in polyester and French terry, and a Go 2 backpack. The collection arrives Dec. 7, and is available to preview now at Converse.com.
Fossil is excited to announce a one-of-a-kind collection inspired by the imaginative world of Willy Wonka, launching globally on December 4. Just like the legendary candymaker, Fossil celebrates being authentic to all the parts of yourself—even the outlandish ones. This capsule of watches, leather goods and jewelry pay homage to iconic elements of the original film. Visit Fossil.com and select Fossil retail stores to shop Willy Wonka x Fossil, and follow @Fossil to stay up to date on future launches.
Eyewear designer Tom Davies will soon launch a new collection of Wonka-inspired frames with unique and exotic features including color-changing, glow-in-the dark and scented glasses that capture the essence and creativity of the film.
Hismile has carefully curated a captivating blend of velvety cocoa and pure minty freshness, creating the first Wonka Chocolate Toothpaste, which will transport tastebuds to a world of delight with every brush, morning and night, available online at hismileteeth.com beginning December 12.
Fans can find more stylish and whimsical accessories, including a new crossbody bag and coin purse inspired by Willy Wonka at Hot Topic, launching in December. And for the little ones, Copper Pearl has released a new collection of Wonka accessories, including baby bibs and quilts (baby and jumbo size) that the whole family can enjoy.
Foods: Open your imagination with the exciting, magic milk experience in the new box of Kellogg’s Willy Wonka Froot Loops Berry-licious Breakfast Cereal, currently in U.S. stores nationwide. Across multiple markets in Europe and Canada, Ferrero released branded Kinder Surprise chocolate eggs featuring five Wonka-themed toys and as a theatrical partner in the U.S., Ferrara released limited-edition Wonka Magic Hat Gummies fashioned after Willy Wonka’s iconic hat. Candy Can continues the excitement by transporting fans to the heart of Wonka’s magical chocolate creations with new, limited-edition flavors available in Europe and Canada at select retailers beginning November 15.
Home and Decor: For fans of Willy Wonka, Franco has a new throw that is perfect for fans looking for bedding that is comfy, colorful, and full of imagination and stay tuned for an exciting new Wonka-inspired pattern dropping next month! From Hallmark, fans are offered a new Golden Ticket Wonka Chocolate Bar ornament to sweeten the holidays. Next month things are getting sweeter for Wonka fans with the full collection of Monogram foam bag clips arrive. Adding to the fun, Insight Editions has launched a delectable journal that is designed to look like a wrapped Wonka bar with a sweet chocolate scent, the perfect place to record all your candy-inspired adventures.
Toys and Collectibles: From Funko, get swept into the world of imagination and enter new worlds with a full range of “Wonka” POP! Figures. Willy Wonka, Noodle, Slugworth and Prodnose are available for presale now and Funko’s web exclusive Oompa Loompa will be available on Funko.com soon. Buffalo Games has created a 500-piece puzzle to keep fans filled with excitement, coming later this month. And theory11 will launch their “Wonka” Premium Playing Cards, where a world of pure imagination is in store for every game night. The deck features gold foil accents and breathtaking print quality, and will be released on December 15 at theory11.com.
Tickets for “Wonka” are on sale now in the U.S. and Canada. Check your local theater listings.