Sephora Black Friday Deals 2023: What to Expect From This Major Beauty Sale


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For beauty enthusiasts, Sephora Black Friday deals are the reason for the season. Sephora is releasing teasers to hint towards its Black Friday sale, and there’s already so much to get excited about.

Recently, Sephora shared a taste of all the Black Friday beauty deals to come with its savings event for Beauty Insiders. The limited-time sale has ended, but it offered VIB members the chance to shop its suite of beauty products. Those markdowns were impressive, but this year, the best is yet to come. Much like Amazon and Nordstrom Black Friday sales, Sephora’s event takes it up a notch and offers even greater discounts than its previous sales that took place this year. Sephora showcases rare deals on TikTok-famous beauty products and bestsellers that you can’t catch during the VIB shopping days, and it’s open to all without a membership. Sephora hasn’t confirmed an official start date for the sales event, but the retailer has confirmed that the deals are coming soon. Plus, in the past, Sephora teased us by dropping daily Black Friday discounts before Thanksgiving week — more on that later.

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Black Friday fashion sales and beauty deals are notorious for being available for a limited time only, which means when you’re hunting for products you’ve had your eye on at Sephora, there’s no time to wait. You’ll have to apply the same strategy for Sephora’s sales, too. Previously, on-sale picks have only lasted for 24 hours, so if 2023 is anything similar, you’ll want to pounce on popular items immediately.

While we wait for Sephora’s Black Friday deals to officially kick off, we’re highlighting some deals you can shop now. Ahead, see our list of the best Sephora Black Friday deals for 2023 that you can add to your cart today.

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Top 10 Early Black Friday Sephora Beauty Deals

Best Sephora Black Friday Deals — What to Expect for 2023

Ole Henriksen Acids Done Bright Smoothing Skincare Set

Top-Quality Store Badge on Google: 4.8/5 stars

$26.40

$44

40% off


Buy Now AT SEPHORA

If you travel frequently or you’re shopping for a small gift for her this holiday season, the Acids Done Bright Smoothing Skincare Set from Ole Henriksen is an excellent pick. The trio includes everything you need to brighten and smooth skin, in mini sizes, of course. Start with the Lemonade Smoothing Scrub, then add in the Dark Spot Toner, and finish with the Dewtopia 20% Acid Night Treatment.

Price upon publish date of this article: $26.40

Best Sephora Black Friday Deals — What to Expect for 2023

YSL Beauty Best of YSL Lipstick Set

Top-Quality Store Badge on Google: 4.8/5 stars

$52

$81

36% off


Buy Now at sephora

The Best of YSL Lipstick Set includes three bonafide lipstick heroes: A Rouge Volupté Shine Lipstick Balm and two Mini Rouge Pur Couture Satin Lipsticks in nude lipstick and red lipstick shades. Each one has a long-lasting, hydrating formula that leaves your pout with a satin finish. Plus, this beauty gift set also includes a festive makeup bag to store your YSL beauty stash.

Price upon publish date of this article: $52

Best Sephora Black Friday Deals — What to Expect for 2023

Kiehl’s Powerful-Strength Dark Circle Reducing Vitamin C Eye Serum

Top-Quality Store Badge on Google: 4.8/5 stars

$33

$55

40% off


Buy Now at sephora

Hate when dark circles appear? Kiehl’s Dark Circle Reducing Vitamin C Eye Serum is here to help. Aside from its powerful formula, the serum is packed with vitamin C, which brightens and smooths under eye skin. It also includes hyaluronic acid to hydrate dry eyes. The gentle formula draws shoppers to this eye cream — it doesn’t cause irritation and is best for almost all skin types.

Price upon publish date of this article: $33

Best Sephora Black Friday Deals — What to Expect for 2023

Estée Lauder Double Wear Stay-In-Place Flawless Wear Concealer

Top-Quality Store Badge on Google: 4.8/5 stars

$16

$32

50% off


Buy Now AT SEPHORA

Estèe Lauder’s products have lined beauty shelves for decades, and there’s good reason for that. The brand’s makeup formulas create a smooth and crease-free finish. The Double Wear Stay-In-Place Flawless Wear Concealer is no exception — it has a hydrating, long-lasting formula that offers medium coverage. Did we mention it’s also waterproof and stays in place for up to 24 hours?

Price upon publish date of this article: $16

Best Sephora Black Friday Deals — What to Expect for 2023

Aerin Mediterranean Honeysuckle Mimosa Eau de Parfum

Top-Quality Store Badge on Google: 4.8/5 stars

$81

$135

40% off


Buy Now AT SEPHORA

Even though this fragrance from Aerin captures all the scents of a perfect summer day, you can also spritz it on during the chilly fall months when you need a sunny pick-me-up. Thanks to its notes of grapefruit, mimosa, and tuberose, this women’s perfume lends an elegant floral scent that lingers all day.

Price upon publish date of this article: $81

Best Sephora Black Friday Deals — What to Expect for 2023

Milk Makeup Rise Lifting + Lengthening Mascara

Top-Quality Store Badge on Google: 4.8/5 stars

$14

$28

50% off


Buy Now AT SEPHORA

The Rise Lifting + Lengthening Mascara feels like a hybrid between a lash serum and a top mascara. It provides a weightless application, which leaves your lashes with subtle volume that still looks natural. Each swipe of the wand also lifts, lengthens, and curls while delivering a dose of the included monoi oil and marigold extract that strengthens and conditions each hair.

Price upon publish date of this article: $14

Best Sephora Black Friday Deals — What to Expect for 2023

Shiseido Daily Hydrating Sun Protection Set

Top-Quality Store Badge on Google: 4.8/5 stars

$50

$52

4% off


Buy Now AT SEPHORA

It’s no secret that wearing face sunscreen daily helps to stave off early signs of aging and sun damage. That’s why the Shiseido Daily Hydrating Sun Protection Set deserves a spot in your beauty lineup. Not only is it a steal at $50 ($79 value), but you also get a full-sized Urban Environment Oil-Free Sunscreen SPF 42, and travel sizes of the Clarifying Cleansing Foam and the Ultimune Power Infusing Serum to keep your skin looking healthy and radiant.

Price upon publish date of this article: $50

Best Sephora Black Friday Deals — What to Expect for 2023

Valentino Mini Rosso Lipstick

Top-Quality Store Badge on Google: 4.8/5 stars

$25

$30

17% off


Buy Now AT SEPHORA

With a creamy feel and non-drying matte finish, the Valentino Mini Rosso Lipstick isn’t a formula to ignore. Boasting a rich color payoff paired with Valentino’s Roma Light Complex (light-reflecting, color-boosting pearls), this lipstick will quickly become a favorite in your rotation.

Price upon publish date of this article: $25

Best Sephora Black Friday Deals — What to Expect for 2023

Fenty Skin The Glow Around 4-Piece Travel Skincare Essentials Set

Top-Quality Store Badge on Google: 4.8/5 stars

$41.30

$53

22% off


Buy Now AT SEPHORA

If you have yet to try Fenty Skin, this four-piece travel set is a nice introduction to the brand. It includes travel-friendly versions of Fenty favorites like the Total Cleans’r Remove-It-All Cleanser, Pre-Show Glow AHA Treatment, Fat Water Pore-Refining Toner Serum, and the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30. 

Price upon publish date of this article: $41.30

Best Sephora Black Friday Deals — What to Expect for 2023

Tarte Sea Drink of H2O Hydrating Boost Moisturizer

Top-Quality Store Badge on Google: 4.8/5 stars

$19

$39

51% off


Buy Now AT SEPHORA

Dry skin season is here, meaning you’ll need a heavy-hitting moisturizer on hand. Lucky for us, Tarte’s deeply hydrating formula is part of Sephora’s early Black Friday deals. The vegan dry skin moisturizer has a gel-like consistency that melts instantly into the skin. It’s also packed with soothing ingredients like hyaluronic acid and squalene, which lock moisture into the skin and leave you looking — and feeling! — hydrated.

Price upon publish date of this article: $19

More Sephora Black Friday Deals to Shop

Best Sephora Black Friday Deals — What to Expect for 2023

Iconic London Precision Duo Contour Pot

Top-Quality Store Badge on Google: 4.8/5 stars

$14.50

$29

50% off


Buy Now at sephora

This contour pot contains a powdered cream matrix that gives the products a buttery soft feel, which creates a blendable application. It’s also free from parabens and formaldehyde.

What testers say: “For many years, I’ve struggled to find the right shade for contouring. I can officially say now that the search has ended! I love how natural this looks once it blends out. The cream contour has the perfect consistency — it doesn’t move my foundation around and blends so well.”

Price upon publish date of this article: $14.50

Best Sephora Black Friday Deals — What to Expect for 2023

Tarte Sea Hydroflex Serum Foundation

Top-Quality Store Badge on Google: 4.8/5 stars

$19

$39

51% off


Buy Now at sephora

If you love a light makeup application, make sure you grab a bottle of the Sea Hydroflex Serum Foundation. The formula keeps the foundation practically weightless and includes a blend of hyaluronic acid, niacinamide, and vegan collagen complex. The combination of ingredients helps to smooth skin, reduce line lines and wrinkles, and minimize the look of pores.

What testers say: “I bought the mini size, and after the first swipe, I immediately purchased the large size. I love it! It’s a light coverage that just evens out my skin tone while looking very natural. No primer is required, and I find it works best to apply with my fingers. Doesn’t feel like wearing makeup at all, and it’s essential for my quick routine.”

Price upon publish date of this article: $19

Best Sephora Black Friday Deals — What to Expect for 2023

Sephora Collection Insta-Brow Waxy Brow Pencil

Top-Quality Store Badge on Google: 4.8/5 stars

$5.50

$12

54% off


Buy Now at sephora

A great brow pencil doesn’t have to be expensive; in fact, this one from Sephora comes with raving views, and it’s just $5! The pencil has a waxy brow pencil on one end, and the opposite provides a brow brush to keep all your hair in check.

What testers say: “I have used it to shade and give a perfect look to my brows, and it works as magic; it’s a genie for all my brow-related issues. Thank you, Sephora.”

Price upon publish date of this article: $5.50

Best Sephora Black Friday Deals — What to Expect for 2023

Maison Louis Marie Bois De Balincourt No 4. Candle Set

Top-Quality Store Badge on Google: 4.8/5 stars

$38

$54

30% off


Buy Now at sephora

This Maison Louis Marie set makes an excellent candle gift for anyone on your list. It includes two 8.5-ounce candles in the scents Le Refuge d’Ernest and No.04, which give off a warm winter woods fragrance and feel.

What testers say: “I’ve been a fan for more than two years, and I still love it!”

Price upon publish date of this article: $38

Best Sephora Black Friday Deals — What to Expect for 2023

Ellis Brooklyn Après Essentials Gift Set

Top-Quality Store Badge on Google: 4.8/5 stars

$73

$105

30% off


Buy Now at sephora

The Ellis Brooklyn Après Essentials Gift Set is the cozy scent your collection is missing this winter. You get a full-size bottle of the Après Eau de Parfum and a travel spray — both exude woodsy notes, paired with juniper berries, bourbon, and cedarwood.

What testers say: “I’ve been a fan for more than two years, and I still love it! I love this scent so much. I know it’s supposed to be a wintery scent, but the warm cedar/earthy notes give me big “summer hiking in the PNW” vibes. It smells like being surrounded by trees and kicking up dust on a mountain trail on a hot, sunny day in the absolute best way. It’s really lovely if you want a warm, woodsy scent. I can totally see how this isn’t for everyone, though.”

Price upon publish date of this article: $73

Best Sephora Black Friday Deals — What to Expect for 2023

Nails Inc. Gel-less Gel Nail Polish Remover Kit

Top-Quality Store Badge on Google: 4.8/5 stars

$9.50

$19

50% off


Buy Now at sephora

You can eliminate your favorite nail tech’s fee for removing your gel polish the next time you head in for a manicure. Thanks to this kit, you can do it on your own at home. Nails Inc. Gel-less Gel Nail Polish Remover comes with a remover pot and acetone solution that speedily gets gel off your nails, sans leaving your nails fragile and dull.

What testers say: “This easily removed my red gel polish. I forgot to remove the shiny layer at first, but it didn’t seem to matter. After soaking for a few minutes, the polish easily came off with the file included in the set. The bristles can be rough if your cuticles are damaged, but I like that this is reusable. Definitely a great buy for the price.”

Price upon publish date of this article: $9.50

Best Sephora Black Friday Deals — What to Expect for 2023

Kiehl’s Winter Skin Soothers Set

Top-Quality Store Badge on Google: 4.8/5 stars

$42.75

$52

18% off


Buy Now at sephora

Now that dry skin season is here, it’s time to stock your beauty cabinets with products that stave off flaking, and chapped complexions; Kiehl’s duo of winter skin soothers is one of the best deals you can grab this Black Friday. The set has a Deep Cleansing Foaming Face Wash and the Herbal-Extract Toner. Both are packed with calendula petals, known for their skin-soothing properties.

What testers say: “I’m loving this product! It smells really good, and helps balance out my combination skin. I have a really oily forehead and nose, but the rest of my face is super dry. It makes my face feel refreshed and so clean. As for the toner it’s refreshing as well.”

Price upon publish date of this article: $52

Best Sephora Black Friday Deals — What to Expect for 2023

Dr. Jart + Hydrate & Glow Gift Set for Redness with Cicapair

Top-Quality Store Badge on Google: 4.8/5 stars

$54.60

$78.00

30% off


Buy Now at sephora

Dr. Jart’s Hydrate and Glow Gift Set calms redness and improves loss of firmness and elasticity. The three-piece set includes five ceramides to lock in moisture, panthenol for water retention, and tiger grass, an herbal ingredient that helps to heal wounds.

What testers say: “I love Dr. Jart’s stuff, and everything in this kit is great. I’ve never tried the moisturizer, but it cleared up my skin pretty well, and my face is so glowy and soft.”

Price upon publish date of this article: $54.60

Best Sephora Black Friday Deals — What to Expect for 2023

Virtue Flourish Hair Rejuvenation Treatment Set

Top-Quality Store Badge on Google: 4.8/5 stars

$98

$126

22% off


Buy Now at sephora

Hair care sets are also on sale at Sephora this Black Friday. Virtue’s hair rejuvenation treatment set helps stimulate the hair follicles and repair damage.

What testers say: “This is a great product line. I absolutely noticed more fullness and thickness when I used it consistently. It smells great and leaves my hair feeling clean and conditioned. The only issue I experienced was some scalp itch. Which was sad because I did love the product!”

Price upon publish date of this article: $98

Best Sephora Black Friday Deals — What to Expect for 2023

Sephora Collection Trio Face Palette

Top-Quality Store Badge on Google: 4.8/5 stars

$7.50

$15

50% off


Buy Now at sephora

If you have plans this holiday season, this face palette from the Sephora Collection will come in handy. It has a creamy matte blush and two highlights that go hand-in-hand to create a merry and bright glow.

What testers say: “I am so impressed with this trio. It really livens up my face with great color payoff and longevity. The blush applies beautifully and seamlessly.”

Price upon publish date of this article: $7.50

Does Sephora Have Black Friday Sales?

Yes, luckily, Sephora does participate in Black Friday deals. Last year, Sephora’s holiday sale began around Thanksgiving and lasted through Cyber week. Sephora’s Black Friday sales typically include rare discounts with savings soaring over 50 percent off of hair styling tools, beauty gift sets, and luxury makeup from brands like YSL Beauty. To make the sale even more jolly, Sephora offers Beauty Insiders additional perks like free shopping and bonus gifts. (It’s free to sign up!) This year it’s likely that the retailer will feature similar deals and perks for shoppers, but with even more beauty offerings perfect for gifting — or keeping for yourself.

When Do Sephora Black Friday Deals Start?

Even though Sephora has remained tight-lipped about when the Black Friday deals will kick off, based on former years, the sale should begin on Black Friday, November 24th. The deals could drop at midnight or early in the morning, or Sephora may surprise us with an early holiday gift and launch the sale earlier than anticipated. Regardless of when the markdowns will be available, you can expect the deals to continue beyond November 24th. In previous years, the Sephora Black Friday sale has rolled into a Cyber Week savings event, which provided amazing discounts on bestselling face serums, makeup picks, skin care tools, and more from brands like Fenty, Sunday Riley, and Peter Thomas Roth.

What to Expect From Sephora Black Friday Deals 2023

While we’re eagerly waiting to see what Sephora has in store this year, we know that there will be hundreds of exciting deals to take advantage of. During Sephora’s previous Black Friday events, hot-ticket items like hair tools and skin care tools from T3 and NuFace were included. TikTok-famous beauty products were also discounted in 2022, including picks from Rare Beauty, Laneige, and Kosas.

Sephora will also likely offer discounted perfume gift sets, candle gift sets, skincare gift sets, and makeup gift sets that make great gifts for women in your life, whether it’s your mom, wife, or girlfriend. Of course, we’re hoping to catch some Dyson Black Friday deals and Shark Beauty Black Friday discounts this year, but we’ll likely have to wait to see if the brands are included in Sephora’s sale event. One thing you can likely bank on? Steep discounts on Sephora Collection makeup brush sets, sponges, lipsticks, and eyeshadow palettes — Sephora almost always includes major markdowns on its line for Black Friday.

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Meet the Author

Taylor Lane is a WWD and Footwear News contributing freelance beauty and fashion shopping writer based in Charleston, South Carolina. The former New Yorker previously held on-staff shopping writer roles at Yahoo Life and Dotdash Meredith. Lane’s bylines have appeared in publications like InStyle, Forbes Vetted, Women’s Health, and more. Lane has several years of editorial experience covering beauty and fashion, reporting on everything from stylish and functional sneakers to the latest and greatest beauty products from Sephora.


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