Online retailer Fashion Nova certainly know how to cause a stir online.

The brand took to its Instagram page to promote its Black Friday sale this week. And they certainly grabbed people’s attention with their jaw-dropping snaps.

The first photo in the post particularly caught people’s eyes as one of its models was seen wearing a topless illusion T-shirt. The brunette beauty donned the racy-looking top as she posed on a bridge. However, all eyes were on her judging by the comments.

READ MORE: Model wows in cut-out crop top and undies as fans say ‘why bother with pants’

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Some people were loving it, as one person exclaimed: “So gorgeous!” Another added: “That’s a great outfit, I like it very much,” while a third branded the ensemble “hot as f**k”.

However, despite this, not everyone was a fan. “Nope, no way,” one person wrote after seeing it, while another branded the top “dumb”. A third chimed in: “Lmao, who is actually wearing this?”

Other snaps saw models wearing similarly skimpy Fashion Nova outfits including a cut-out black crop top, PVC trousers, a tiny pink gym wear set and a mesh bodysuit nipple pasties.

However, the last photo in particular stood out. This saw another brunette model rocking a bodysuit which had a bikini body painted over it. The woman was seen wearing the eye-catching dress in a shop as she browsed the crisps aisle.

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Captioning the post, Fashion Nova wrote: “Stop Scrolling & Shop 50% OFF EVERYTHING!” We’re pretty the post did what it was supposed to and turned people’s heads!

The brand is known for its skimpy clothing, with its items often making headlines. Just last week, its Major Competition Denim Bolero Jacket made the news, with shoppers mocking the microscopic jacket, as they said you ‘wouldn’t be able to wear it out’.