Want more deals? Visit CNN Underscored’s Guide to Black Friday for wall-to-wall coverage of the best discounts to be found during the biggest shopping event of the year.
From viral clothing brands to practical gifts like outerwear and socks, Black Friday sales have fashion finds for everyone on your list (including yourself).
Whether you want to get all your holiday shopping done at one store — major retailers like Macy’s and Nordstrom have deep discounts on favorite labels — or are looking to find something special from your favorite brand, we’ve found the best Black Friday fashion deals to shop now. Featuring bestselling styles, editor-approved labels and some of the lowest prices we’ve seen this year, check out the top holiday fashion sales (and our favorite pieces) ahead.
Best Black Friday fashion deals
Nordstrom
Nordstrom is one of our favorite destinations for holiday gifting — and the store has made it even sweeter with its Black Friday deals. Offering up to 60% off until Nov. 27, there are thousands of clothes and accessories on sale for women, men and kids — even Gen Z. To narrow down your search, find our top Nordstrom Holiday Deals picks here, in addition to below.
Now under $100, grab these plush, soft Sherpa-lined slippers from Ugg. Just like the brand’s popular boots, these will keep your toes nice and toasty.
An oversize crop sweater that pairs with leggings and sneakers just as well as a denim skirt and boots, this versatile style is effortlessly chic.
A leather crossbody bag that’s as attractive as it is functional, this option is among a number of Coach styles that are 25% off for Black Friday.
Keep warm this winter in these reliable fleece joggers from Nike. They come in a bunch of colors, so you can hit the gym, go for a run or simply lounge at home in style.
Available in six colors marked down 55%, this comfy cotton pullover is a great layering piece for the colder months.
Macy’s
Save on clothes and gifts for men, women and kids and babies during Macy’s Black Friday sale. Along with deep discounts (we’re talking up to 80% off) on apparel for the whole family, there are equally fabulous deals on shoes, handbags and accessories, and jewelry and watches too. See a few of our current favorite pieces below and discover more of our favorite Macy’s fashion and home deals here.
Amazon
From winter wardrobe essentials to trendy styles, Amazon Prime members can find endless deals on clothing, accessories and shoes for women, men and kids. The fashion finds include beloved brands like Gap, Levi’s, New Balance, Calvin Klein and more, all at budget-friendly prices.
Looking for other Amazon deals? Check out our complete guide to Amazon’s Black Friday sale.
With apparel for the whole family, save on Gap classics and find savings of over 70% off. This women’s pullover hoodie ($20) comes in seven colors, and reviewers love the quality material and super-comfy fit.
With men’s and women’s denim styles, as well as outerwear and other apparel on sale, now’s the time to stock up on everyday basics from Levi’s.
Walk, run, play and score some deals in New Balance’s sneakers, shoes and clothing, now with markdowns up to 75% off.
Adidas clothes, shoes and accessories are on sale now at Amazon. With unbeatable prices, the sport and lifestyle brand has got you covered for any activity.
More Black Friday fashion deals:
- Abercrombie & Fitch: Men, women and kids can find trend-forward styles alongside basics on sale while Abercrombie & Fitch has 25% off sitewide.
- Adidas: Thousands of activewear and everyday pieces are up to 70% off for men, women and kids.
- Everlane: There’s up to 50% off men’s and women’s styles at Everlane.
- J.Crew: Everyone can save on a wardrobe refresh thanks to J.Crew’s Black Friday sale. Take up to 50% off almost everything sitewide.
- Lululemon: Pieces sell out fast, so you’ll want to shop Lululemon’s acitvewear and athleisure during its annual Cyber Week event.
- Madewell: Use code LETSGO to get 50% off men’s and women’s clothing, shoes and accessories.
- Nike: Deep discounts can be found across men’s, women’s and kids’ activewear and lifestyle pieces, with an extra 25% off on select styles with the code BLACKFRIDAY.
Black Friday women’s clothing deals
Anthropologie
Styles are already selling quick, thanks to Anthropologie’s Black Friday sale. With 30% off sitewide (with some exclusions), plus an extra 40% off sale items, you’ll find incredible deals on tops, bottoms, dresses, shoes and accessories. Browse the new arrivals and gifts to make a dent in your holiday shopping.
Now under $50 with an extra 40% off, these pleated trousers can be styled for work or play. The relaxed fit keeps you comfortable, while the drapey fabric gives an elegant finish.
Hair bows are the It accessory right now, and Anthropologie has a bunch of styles to choose from. This set of two comes with a satin bow and a striped bow so you can coordinate with your outfit. Thanks to the Black Friday sale, they’re over 50% off.
Skims
Kim Kardashian’s actually-quite-good shapewear and clothing brand, Skims, has kicked off its Bi-Annual Sale conveniently timed to Black Friday. Right now, you can shop some of the brand’s often-sold-out bestsellers, like bodysuits, dresses, loungewear and more at a deep discount. With a reputation for selling out, pieces are going quick so you’ll want to add your picks to your cart stat.
Several limited-edition and classic colors of this sleek bodysuit are $22 off.
Barbiecore is here to stay, so save 50% on this sporty polo in a cotton candy-pink hue. Or you can opt for one of the six skin-toned colors on sale too.
Hill House Home
Hill House Home is spreading cheer during its annual sale with 30% off sitewide with the code EVERYTHING30. Known for its ultra-comfy, ultra-cute nap dresses, the brand has tons of prints and silhouettes to choose from. With seasonal styles in velvet and plaid, you can save on festive new arrivals and monogrammable gifts, plus pajamas for the whole family. You can also take 30% off luxe sheets and bedding with the code too.
This dressed-up version of the brand’s signature Nap Dress is just as soft and comfortable as the original. The Navy Velvet version is marked down to $116 with an additional 30% off, so it’s a steal.
With puff sleeves, a scoop neck and midi length, the Louisa Nap Dress can fit any occasion. It comes in cotton or wrinkle-resistant crepe and is available in a bunch of winter-appropriate colors.
Alo
Alo’s athleisure and workout wear is up to 70% off. With gym essentials like sports bras and leggings, along with warm layers like sweatshirts and jackets, there are tons of styles that will make you excited for your workout and beyond. Plus, Alo has men’s apparel on sale too.
Get Alo’s bestsellers, like these supportive and sculpting leggings, for 30% off. This style is available in 15 colors, so now’s a great chance to grab your favorite shade (or two).
More Black Friday women’s clothing deals:
- Lunya: Silk pajamas, cozy loungewear and more are up to 70% off at Lunya.
- Quince: Flash sales are on now through Cyber Monday with cashmere and silk pieces up to 60% off.
- Reformation: Whether you’re shopping for a party dress or your everyday wardrobe, Reformation has 25% off sitewide.
- Spanx: The shapewear brand’s biggest sale of the year is happening now, with 20% off sitewide. Check out our favorite pieces on sale here.
- Universal Standard: With sizes 00 to 42, Universal Standard’s inclusive line is full of deep discounts. First-time shoppers can save $100 on orders of $200 or more with our exclusive code CNN-EXTRA100.
Black Friday men’s clothing deals
Eddie Bauer
The outdoors brand is offering 50% off tons of men’s apparel, including adventure-ready outerwear, flannels and more. With helpful gift ideas for your outdoorsy friends and family, you’re sure to find a present they’ll love. While you’re there, check out 50% off women’s, kids’ and home pieces too.
Any mountain man’s must-have, we know you’ll want to stock up on more than one of these soft and warm fleece button-downs — it comes in 14 prints, after all.
These cold-weather pants have a nylon shell with fleece lining and are ready for any adventure with a water-repellent finish and UPF 50+ sun protection.
Equipped with a zip-in down liner, this adaptable ski shell is a great winter coat on or off the mountain. You can grab the waterproof and breathable coat for 50% off during the Black Friday sale.
Perry Ellis
Perry Ellis is offering shoppers 50% off (or more!) sitewide with limited-time doorbusters in honor of its Black Friday event. And on Nov. 26-27, shoppers can save an extra 20% off clearance items.
This slim-fit dress shirt is non-iron, machine-washable and has a collar that expands up to 1/2 inch. Plus, you can save even more when you stock up — get two shirts for just $80.
At 67% off, this puffer jacket is a deal for anyone looking for a lightweight, hooded option this holiday season. This machine-washable jacket will keep you warm and dry, thanks to the water-resistant material and removable hood, without weighing you down.
Tommy John
With a mission to optimize men’s undergarments, Tommy John’s boxer briefs, undershirts and loungewear have become fan-favorite base layers. Offering 30% off sitewide with the code BF30 and free shipping on orders of $75+, you’ll want to stock up on these essentials. Plus, they have women’s underwear and loungewear, too.
Because just one pair won’t be enough, shop the three-pack of Tommy John’s bestselling underwear. Made with soft micro-modal fabric, these are made for everyday comfort and wear. Choose from two holiday color packs or stick to the basics.
Available in seven colors, three lengths and a range of sizes, these breathable pajama pants come in the perfect fit for every guy on your list. Plus, thanks to the luxe-feeling modal stretch fabric, you don’t have to worry about these pants pilling, stretching out, fading or losing their shape.
Never worry about bunching or retucking with Tommy John’s Stay-Tucked Undershirts. The patented design features a tapered, longer fit that ensures it stays put.
More Black Friday men’s clothing deals:
- Bonobos: Take 30% off sitewide and save on men’s wardrobe essentials.
- Dickies: The reliable workwear brand has long-lasting pieces that are up to 40% off for Cyber Week.
Black Friday shoe deals
Allbirds
Take up to 70% off select styles and 20% off sitewide at Allbirds through Nov. 27. During this Black Friday event, you can score serious savings on favorite sustainable styles for men, women, and kids. See a few top picks below and check our guide to Allbirds’ Black Friday sale for more.
For sneakers so comfortable you can wear them sockless, look no further than the OG Wool Runners we love for their ability to reduce moisture and odors.
For an absolute steal, grab these canvas sneakers you can dress up or down. They’re durable and lightweight enough for bringing on the road or wearing anywhere every day, and feature a wavy midsole for added visual interest and functionality.
Ugg
Ugg’s biggest sale of the year is on. With women’s, men’s and kids’ shoes up to 76% off, it’s hard to resist the soft shearling the brand is known for. Treat yourself to a new pair of boots or slippers, or check out what clothing deals you can score.
Already sold out in one color, there’s still sizes available in the Black and Natural colorways of this plush slipper made from responsibly sourced materials.
These versatile outdoor slippers are both lightweight and breathable with a durable outsole and are made from 100% recycled polyester. The insides are lined with a blend of upcycled wool with plant-based lyocell to complete the cozy feel.
Crocs
During Crocs’ Black Friday sale, save up to 60% on select styles, including the Classic Clog. The slip-on shoes are loved by those who stand on their feet all day, thanks to the comfy foam they’re made from.
Choose from 25% or 50% off select colors of the cozier version of the original clog.
These classic Croc slides come in three different shades, all of which are waterproof, durable, ventilated and well cushioned — and, most importantly, they slip on in seconds. Reviewers have called them a must-have for vacations, walking the dog, running errands or lounging around on a lazy summer day.
Hoka
Hoka’s Black Friday sale is underway. Now through Nov. 27, shoppers will get a free gift with purchase — your choice between a bottle shaker, canvas tote or sunglasses — on orders of up to $175. With new markdowns added to the sales, check out the men’s and women’s deals going on right now.
These chunky shoes are ultra cushioned and provide maximum support and shock absorption, making them incredibly comfortable for everything from long walks to long runs. Their versatility, in our book, makes them worth every penny.
Click here for men’s sizes.
This new markdown’s ridiculously light design comes in 13 colors. Despite the airy feel, these running shoes still offer Hoka’s beloved cushion and support with a compression-molded foam midsole.
Click here for men’s sizes.
A futuristic take on the classic Clifton style, these gender-neutral shoes are currently 20% off. A quick-lace system and Aquaguard Zip give this street-inspired style their edge.
More Black Friday shoe deals:
- Cole Haan: Get footwear finds at up to 50% off, plus an extra 20% off purchases of $200 or more with the code GIFTS.
- Koio: Handcrafted in Italy, Koio’s luxury leather shoes and boots are 25% off.
- Minnetonka: Holiday exclusive deals will help you save on cozy slippers and shoes, so your feet stay warm all season long.
Black Friday kids’ clothing deals
Osh Kosh B’Gosh
Osh Kosh B’Gosh is spreading the holiday cheer with 60% off thousands of styles. You can grab everything from onesies to outerwear for babies, comfy and cute pieces for toddlers and any other clothing you can think of for boys and girls. Plus, find holiday-themed sets, NFL and collegiate sports team gear and even school uniforms at prices you can’t beat.
Confetti coloring and cable knit details make this 60% off winter sweater absolutely adorable.
If you’re planning on spending Christmas in your PJ’s, this Holly Jolly printed thermal set — which is now under $10 — is right on point for your little one. Bet you can’t resist picking up more than one pair.
From Marvel heros to Barbie, the Character Shop has graphic tees for all of your kids’ favorite cartoons.
Maisonette
Maisonette’s Cyber Week sale has your bases covered when it comes to babies and kids, with up to 70% off clothing, toys and more. Use code HOLIDAY23 to get an additional 10% off purchases of $95+, 15% off $300+ and 20% off $600+.
Now 40% off, these fun check print jammies are made with GOTS certified organic cotton, so you know it’ll be extra soft and safe for your kiddo.
Sequined strawberries and layers of tulle make this little party dress beyond cute.
More Black Friday kids’ clothing deals:
- Carter’s: Save on your kids’ wardrobe with up to 60% off stylish pieces they’ll love to wear.
- Jacadi: Save 30% on babies’ and kids’ fashion, and score an extra 15% off when buying three or more styles.
- Petite Plume: The whole family can match in Petite Plume’s coordinated pajamas for mom, dad and kids. Use the code BLACKFRIDAY to get 20% off sitewide.
Black Friday jewelry and accessories deals
Studs
The celebrity-approved piercing and earrings brand is taking 30% off. With most styles sold as singles, you can completely customize your ear accessorizing with huggies, hoops, studs and more — or you can save even more when you grab an Earscape set that includes an assortment of bestselling styles.
Perfect on its own or in an ear stack, this minimalist hoop earring is sold as a single or in a pair. The best-selling piece is available in 14-karat gold or rhodium-plated for the ultimate versatility.
This versatile set comes with a reversible baguette and marquise stud, which you can swap with the star or heart flatback post to customize your ear stack.
Mejuri
Mejuri’s minimalist jewelry truly goes with everything, and now the store is offering 20% off storewide with a minimum order of $150. With tons of pieces under $150, plus pieces made with luxury materials over $500, the varied range stays consistent in its simple and dainty designs.
Made with 14K yellow gold and your choice of a white topaz or garnet, these pretty stacking rings are 20% off when you double up and buy two, or pair it with another piece from Mejuri.
More Black Friday jewelry and accessory deals:
- Ana Luisa: Shop and save on Ana Luisa’s tarnish-proof jewelry — get 25% off two items, 30% off three items and 35% off four or more items.
- Aurate: The luxury jewelry brand is offering up to 35% off its sparkling pieces, from tennis bracelets to herringbone necklaces.
- Catbird: All of Catbird’s fine jewelry is marked down for its biggest sale of the year with 20% off sitewide.
- Cuyana: Leather handbags and travel accessories are 30% off, alongside a number of clothing items like plush knitwear and loungewear essentials.
- Eyebuydirect: Save on your eyewear with Eyebuydirect’s variety of Black Friday deals — 50% off lenses, 30% off frames and a combo of BOGO finds and 20% off make it easy to find a new pair of glasses.