Beauty buffs have been floored by an anti-ageing cream that is clinically proven to ‘lift’ sagging eyes overnight, and contains Collagen Peptide – one of the key components in fighting the signs of ageing. While effective, Kiehl’s Super Multi-Corrective Anti-Aging Eye Cream can often come with a hefty price tag, but has been slashed to less than £34 for Black Friday.

For a limited time, premium beauty and skincare brand Kiehl’s is offering 25% off everything on its website, which will be bumped up to 30% when you buy two or more products, making for potential savings of hundreds of pounds. Those who sign up to Kiehl’s Family Rewards programme can also bag yourself free delivery on top of the discount.

One of the brand’s most popular age-defying products is the Super Multi-Corrective Anti-Aging Eye Cream (14ml), which has been slashed to £33.75 down from £45. The bigger pot (28ml) has been reduced to £49.87 down from £66.50, which makes for a saving of £16.63.

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Formulated to treat all four eye zones, this anti-ageing eye cream visibly lifts the brow bone area, smooths the eyelid, firms the outer corner, minimises crow’s feet, and reduces under-eye puffiness. Supercharged with Bilberry Seed Extract and Collagen Peptide, the eye cream has a lightweight gel cream texture that absorbs quickly into the skin for refreshed, younger-looking eyes.

The anti-ageing eye cream can be applied under makeup and stays put after application to help prevent migration to the eye. In a study carried out by Kiehl’s, 90% of consumers agreed their brow bone looked lifted, 94% agreed their eyelids felt smoother and 89% agreed their skin feel firmer.

The production description reads: “An anti-aging eye cream that is clinically shown to visibly lift, smooth, de-puff and brighten the eye area to correct visible signs of aging around the brow bone, eyelid, crow’s feet and under-eye. For all skin types, including sensitive skin.”

The Super Multi-Corrective Anti-Aging Eye Cream has amassed over 640 five-star reviews on the Kiehl’s website. Customers have praised the skincare product for reducing the visibility of fine lines and wrinkles, as well as smoothing and firming skin.

One shopper said: “I’ve been using this night cream for about two years now since a previous night cream was discontinued, and I really like it. I am 75 and people really compliment the looks of my skin and that I don’t look my age. Of course a good skin-care routine is part of it, and as we age, we need to adjust what works. This works.”

Another penned: “As a 50+ marketing pro, I have had the opportunity to try, literally, some of the best eye creams on the market – from the most expensive brands to drugstore lines. Many have been very good. But this one is incredible. It checks every box as described. The depuffing effects alone are quite impressive. This eye cream does what it’s advertised to do with no added fragrance of any type which is important for the eye area. Highly recommend.”

A third wrote: “I am using the anti-aging eye cream only at night. The skin around my eyes has fine lines and wrinkles, not too deep. This eye cream has made improvements on the lines and wrinkles by softening them even more.”

A fourth added: “I have been looking for this cream for at least a decade. Didn’t know it would be Kiehl (needed my daughter to recommend the brand) but this is the best eye cream I’ve ever had. It addresses under-eye wrinkles perfectly and I don’t even have to use it every day (but I usually do). It doesn’t hurt my eyes but the active ingredient is perfect for gently plumping my eye area such that the wrinkles are basically gone. I will use this cream the rest of my life and I thank my daughter so much for leading me to Kiehl and this eye cream.”

But one reviewer only gave the product a three-star review because it is ‘nothing but a moisturiser’. The reviewer wrote: “I’ve been using it for a month and I don’t see any change in the appearance of wrinkles in the under eye area. It’s at best a decent moisturizer, but not sure you would want to pay that high of a price.”

However another person gave it a perfect five out of five stars. They said: “At first I thought the texture of this eye cream was too light, so I wasn’t sure if it would deliver the same results as my previous eye cream. Boy was I wrong! It is light and non-greasy but it instantly de-puffed and brighten my eyes. It tightens and slightly reduced the fine lines and wrinkles but we’ll see what the long-term results will be. So far I’m loving it.”

At LookFantastic, the La Roche-Posay Hydraphase Intense Eyes 15ml is also on sale for Black Friday. The product has been slashed to £13.50 down from £18, a saving of £4.50.