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Business is booming at New York aesthetics clinic Plump. Launched in 2018, it set out to make treatments like botox and filler more accessible. Its colourful spaces have open entrances to invite people in, and there’s no sign of clinical white coats. Pricing is transparent, with minimum spends of $300 for botox and $400 for filler. Its social media presence is millennial and tongue-in-cheek, with quips like “he’s a 4 but he supports your botox addiction”.