JACKSON, MI – A new store has made its way to downtown Jackson hoping to expand its customer base with its variety of clothing and accessories.

HMN Style began as an online store in 2021 by Scott Pienta, before it eventually turning into a physical storefront in Hillsdale to increase its storage size. After the store experienced much success, the owner decided to expand its outreach with a second location in downtown Jackson, Marketing Director Nikki Maynard said.

“We really hope to get involved in the community just as much as we were in Hillsdale,” Maynard said.

HMN Style, which stands for Hometown Media Network, has moved into the former Apricot Lane location inside of the Blake Building, 180 W. Michigan Ave. The new clothing boutique features women’s clothing, shoes, purses, jewelry and other accessories.

Related: After 5 years of fashion, a downtown Jackson boutique is closing its doors

The goal is to offer clothes that are wallet, age and size inclusive, she said. The store takes great pride in offering plus size options up to a 3XL, as well as a range of styles that would appeal to all demographics, she said.

“We wanted to create an atmosphere where grandmas, their daughters and even their daughters could shop together,” Maynard said.

The clothing is picked from Maynard, Pienta and other staff, she said. Some popular brands include Kori, Judy Blue and Oddi, she said.

The online store also offers men’s clothing and would like to expand the Jackson store to offer these items, along with clothing for kids and pets.

HMN Style held a “sneak peek” of the store on Friday, Nov. 17 during the Downtown Jackson Christmas Parade. So far, residents seem excited about the new boutique, she said.

“People have been really receptive, even if they did come in for the cocoa, people were commenting on the cute stuff that we have,” Maynard said.

Pienta is still stocking the store with clothing but is hoping to have an official soft opening in the next few weeks. However, as they stock the store, staff are keeping its doors open to continue allowing customers to get a “sneak peek” of it, she said.

People can catch of glimpse of the store from 11 a.m. to 7 p.m. Tuesday, Wednesday, Thursday and Saturday 11 a.m. to 7 p.m. Friday.

More information and updates on the store can be found on HMN Style’s website and Facebook page.

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