QT launches ‘Hayyakum Qatar’ campaign


Qatar Tourism (QT) has launched a brand-new campaign featuring Qatar’s diverse attractions and event line-up for the winter season.
The ‘Hayyakum Qatar’ campaign highlights four main angles: Here’s to Your Joy, Here’s to Your Gatherings, Here’s to Your Laughter, and Here’s to Your Excitement.
Engineer Abdulaziz Ali al-Mawlawi, chief marketing and promotion officer at QT, said: “Having already welcomed more than three million visitors this year, Qatar is poised to keep up the momentum and welcome even more visitors in the upcoming season.”
‘Here’s to Your Joy’ showcases Qatar’s extensive and state-of-the-art retail venues, such as the Parisienne-inspired mall, Place Vendôme, the luxurious Al Hazm Mall, and the famed 21 High Street in Katara – Cultural Village.
Shop Qatar – the country’s biggest shopping festival is set to return this winter, with the most prominent and popular malls participating in a range of events including fashion shows, makeup masterclasses and other forms of entertainment. Lucrative promotions are also in store with win prizes such as luxury cars, apartments, and cash.
Here’s to Your Gatherings promotion highlights the joy of gathering over a shared meal at one of the many leading restaurants available in the county. The upcoming Qatar International Food Festival’s 13th edition will feature live entertainment, cooking masterclasses and a chance to meet the global top chefs.
Here’s to Your laughter highlights Qatar’s entertainment landscape has just expanded with the recent soft launch of Meryal Water Park. Located on the newly developed Qetaifan Island, the park is home to the 85m high ‘icon tower’ and offers a selection of attractions including a total of 36 waterslides. The campaign also showcases the thrill and adventure at Lusail Winter Wonderland, which has also recently re-opened.
Here’s to Your Excitement encapsulates a line-up of live performances, concerts, and comedy shows. There will also be a number of renowned events including 5th edition the Qatar Hot Air Balloon Festival and maritime experiences at Hamad Port.

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