From February 5 to 8, 2024, Berlin Fashion Week will return and offer a program that will stage new talents and creative freedom.
Under the motto “The responsible movement of freedom, inclusion and creativity”, Berlin Fashion Week will be back as a platform for diversity and quality craftsmanship, strengthening the unique character of the event and the city that hosts it.
The show’s calendar will also express Berlin fashion’s unique narrative, which is characterized by different subcultures and influences from music, art and cultural diversity.
Photo: Haydon Perrior, Finnegan Koichi Godenschweger
Rianna+Nina, William Fan, SF1OG, Odeeh
Berlin Contemporary bets on craftsmanship and originality
Next Berlin Fashion Week program will present the Berlin Contemporary competition, which will feature 18 designers selected for the third time for their style, craftsmanship and conceptual design with international commercial potential. The winners include well-known, established labels as well as newcomer brands that will be making their debut at Berlin Fashion Week.
The 14 German winners are Avenir, Dennis Chuene, Kitschy Couture, Lou de Bètoly, Lueder, Malaikaraiss, Marke, Namilia, Olivia Ballard, Rianna + Nina, Richert Beil, SF1OG, Sia Arnika and William Fan.
A selection of Ukrainian labels, including Bobkova, DZHUS, Glück Clothes and PLNGNS, will continue expressing the city’s solidarity support for Ukraine also for next season.
“The up-and-coming talents at Berlin Fashion Week embody an impressive level of innovation paired with outstanding craftsmanship. The fashion industry is an important factor for the creative spirit and economic strength in Berlin,” commented State Secretary Michael Biel, Senate Department for Economics, Energy and Public Enterprises.
“Designers find a dynamic and internationally recognized creative ambience here. We support their artistic development and offer them a stage so that their businesses can flourish and establish themselves in the long term. These young visionaries also help to consolidate Berlin as a powerhouse of talent that stands for sustainable fashion in particular. Sustainability is our trademark. Here in Berlin, a bold fashion future is being created that has global appeal,” added Biel.
Photo: Berlin Fashion Week
Neofashion
Berlin Fashion Week ands its progressive offer
In addition to the competition winners, other names and brands will participate in the Berlin Fashion Week program, including the Berlin labels Haderlump and Impari.
Along with them, global player Marc Cain is returning to the capital after its anniversary show.
Established designers Rebekka Ruétz, Kilian Kerner, Marcel Ostertag and Danny Reinke will also be presenting their collections in a shared location once again.
Established formats and events such as Der Berliner Salon at Kronprinzenpalais or a pop-up format of the 202030 Summit with topics relating to sustainability in fashion will recall international attention and exchange with forward-looking content.
Photo: Bobkova
Bobkova s/s 2024
With unconventional showrooms, pop-ups and parties, local brands and collectives as well as large companies use the creative appeal of Fashion Week to attract fashion enthusiasts from outside the business world to the city. These are once again united in the B2C initiative Studio2Retail.
Last season, a series of historical and modern venues throughout hosting the shows through the city were impressive. Thanks to the Newest showcase format supported by the Senate Department for Economics, Energy and Public Enterprises, the concept continues in February and turns fashion and scenery into highlights in equal measure with locations such as the former Pressecafé on Alexanderplatz.
A week focused on tolerance and freedom
Berlin Fashion Week functions as a platform where designers can freely develop not only their creative works, but also their individual convictions, according to the guiding principle of openness for all, regardless of background, beliefs or point of view.
Photo: BFR Studio-Katharina Dubbick
BFR Studio-Katharina Dubbick
Freedom, tolerance and a firm “no” to any form of discrimination will continue guiding the event’s criteria in building up its program and selecting its participants, as Berlin Fashion Week not only focuses on aesthetic innovation, but also on an inclusive space that celebrates and supports diversity.
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