Advertising and Sponsorships


Looking to Expand Your Business in the Roaring Fork Valley?

Leverage the robust advertising and sponsorship platforms offered by The Sopris Sun and el Sol del Valle. We provide dynamic print and online avenues to engage a diverse audience. Plus, we offer complimentary ad design and Spanish language translations for our advertisers and sponsors.

Advertising Opportunities:

  • Print Edition Distribution: Reach a localized audience interested in community news with over 3,600 copies distributed every Thursday from Aspen to Rifle and Carbondale to Marble.
  • First Friday Editions: Gain immediate exposure during Carbondale’s monthly night-out, attracting a broader audience attending events.
  • Special Editions: Target a diverse regional audience by advertising in coverage of major events like Carbondale Mountain Fair, Fashion Shows, and our annual Giving Guide with significant print overruns for special events.
  • Online Presence: Engage over 5,000 weekly readers on our website and reach a Facebook audience of 7,500+ likes and followers with substantial organic reach.
  • Publication Size: Despite our smaller size, our 24-36 pages per week ensure better visibility for each ad, offering competitive rates for advertisers.

Sponsorship Opportunities:

  • Various Tiers: Tailored sponsorship options, whether it’s for The Sopris Sun, el Sol del Valle, a specific beat, column, or supporting the organization as a whole, providing targeted support and visibility.
  • Community Engagement: Associating your business with The Sopris Sun’s or el Sol del Valle’s content means being part of local conversations, contributing to community ideas, and fostering connections.

Unique Value Proposition:

  • Weekly Engagement: Our paper delivers comprehensive local information weekly, serving as a consistent touchpoint for the community.
  • Adaptive Readership: Despite the shift to online news consumption, our community paper remains a cherished weekly ritual, offering advertisers ans sponsors a deeper connection with readers.
  • Excellent Visibility: Despite our smaller size, our comprehensive content and distribution ensure greater visibility and value for advertisers and sponsors alike.

Additional Benefits:

  • Cost-Effectiveness: Benefit from affordable advertising rates compared to dailies, maximizing exposure even with limited budgets.
  • Longer Shelf Life: Enjoy extended visibility for your ads, as our weekly newspapers tend to linger longer in homes and businesses compared to daily papers.
  • Strong Community Connection: Target a specific local audience effectively through our focus on local events, news, and stories.

Our advertising and sponsorship opportunities are designed to empower businesses seeking to engage with a localized audience, forge community connections, and gain substantial visibility in the Roaring Fork Valley and beyond.


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