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An artistic renaissance is in full bloom in Manassas at the ARTfactory. This unassuming haven for artists of all backgrounds and disciplines has evolved to become a cherished gem, fostering a diverse community of creators, bringing forth an explosion of artistic innovation, and inspiring a community to embrace the arts.
“I believe art is not a luxury, it’s a necessity,” says ARTfactory Executive Director Tanya Conroy.
A Cornerstone for Creativity
Manassas has long been known for its rich history and community spirit, but it’s the ARTfactory — over the past four decades — that has made waves for its contemporary contribution to the city’s cultural tapestry. Located in the Hopkins Candy Factory building — a converted industrial building — the ARTfactory is more than just a space; it’s a haven for creativity and a sanctuary for artists to explore, experiment, and collaborate.
“It’s really important that everyone feels like they have a voice here at the Art Factory,” Conroy says. “We try to come up with different classes that cater to all generations. We try to touch everybody somehow, whatever age you are, whatever walk of life you have to feel comfortable.”
Locals regard the ARTfactory as the cornerstone of the downtown Manassas arts community. Currently, it offers an entrance to its Caton Merchant Family Gallery free of charge. The gallery shows local and regional artists, photography, and instructors’ exhibits, all of which will include an artist reception to help connect the community to the artists. In addition, the gallery hosts an adjudicated high school student art competition annually that includes poetry and wearable art.
“Our gallery is free; there’s no entry fee to come in,” Conroy says. “You’ll be exposed to not only incredible local talent but sometimes nationally renowned talent right in our beautiful little city.”
Inside the ARTfactory
“The ARTFactory really focuses on community outreach, to ensure that everybody in our community feels that they are a part,” says Conroy. “We are going into our 40th anniversary — I think that speaks volumes that a nonprofit has stood the test through some incredibly difficult times.”
In addition to the free gallery, ARTfactory offers programs in theatre arts, visual arts education, dance classes, Arts on the Go™, summer camps, and SummerSounds Concert Series.
For those interested in theater arts, informative classes are held offering topics like Basic Stage Lighting and Sound Design, Broadway Dance, Voice, and How to Audition. Visual art students may register for classes in pastels, oils, drawing, cartooning, watercolor, acrylics, photography, and sculpture. These spaces not only serve as venues for entertainment but also as platforms for community engagement and education.
“There are artists talks and artists’ seminars where you can sit with those artists for free,” Conroy says. “Sometimes you’re able to take classes with those artists, and I think that is something that sets us above the rest.”
Community and Collaboration
The heart of the Art Factory lies in its commitment to fostering a sense of community among artists. The collaborative spirit here is palpable, as creators from different backgrounds come together to share ideas, techniques, and inspiration. The result is a dynamic and inclusive environment that encourages growth and experimentation. In order for this collaboration to happen though, community support and donations are necessary.
“For our funding as a nonprofit, we rely on donations and sponsorships and community support,” Conroy says. “As a nonprofit, we rely on philanthropy.”
The ARTfactory also relies on numerous volunteers for its programs. Anyone interested in volunteering with the organization can find out more about how on their website, virginiaartfactory.org.
Local Impact
The impact of the ARTfactory is immeasurable. Beyond the cultural enrichment it brings to the community, it also contributes to the local economy and revitalization efforts. Its presence has helped transform this former factory into a vibrant arts district, attracting visitors and new businesses to the region. It’s no small task, Conroy says.
“There’s only six of us,” she says in regard to the number of full-time and part-time employees. “We are a mighty team. We’re very blessed to have incredible educators and instructors around us to come and teach classes. It’s such a beautiful place to be — we want everyone to feel like they can find something here.”
For more information about tickets, classes, a program schedule, camp, the gallery, and how to donate to the ARTfactory, visit them at 9419 Battle Street in Manassas, call at 703-330-2787, or visit their website at virginiaartfactory.org.
Dawn Klavon is a regular contributing writer for Prince William Living.