Through the acclaimed season 3 of web3 for the Arts & Culture (WAC) Lab, and with the support of the Tezos Foundation, We Are Museums is thrilled to announce the launch of their Open Call for the highly anticipated WAC Museums educational program, held in collaboration with LAL Art.

After two successful seasons and over 20 cultural institutions trained and onboarded into the world of web3, WAC Lab seeks to empower global arts and cultural institutions by providing them with the knowledge and tools to harness the potential of emerging technologies.

Constance de Marliave, in charge of development and international projects  at the Musée d’Orsay, comments on the launch of their Tezos-based digital souvenir for the Van Gogh exhibit: “WAC Museums triggered the launching of our first concrete experiment.”

Launched today, the open call invites cultural institutions from around the world to apply and join the six-week training, mentoring and coaching program to become web3 literate. This program aims to equip institutions with the skills, insights, and resources necessary to leverage web3 technologies for cultural preservation, social impact, environmental sustainability, and financial stability.

The WAC Museums’ intensive six-week educational program is exclusively available to 20 newly applying cultural institutions, ensuring a focused learning experience. This program combines various learning methods, including online training and resources, live sessions and Ask Me Anything (AMA) sessions with experts. It covers topics such as the origins of web3 and the museum applications of blockchain, immersive technology & the metaverse and artificial intelligence technologies. The program allows participants to gain comprehensive insights into the evolving intersection of technology and the art world, equipping them to navigate this dynamic landscape effectively.

Following WAC Museums, our educational program, fellows will be able to join WAC Factory and access a complimentary four-week accelerator. There, cultural institutions and tech integrators can create cutting-edge web3-powered projects, amplifying the fusion of art and technology through collaborative efforts, from prototyping to launch.

“WAC Lab has pioneered an unprecedented program of education, mentorship, networking and resource development for art institutions internationally. The demand of the second season open call, with over 60 institutions applying for only 12 slots, demonstrates not just the demand for this program, but the excellence the WAC Lab team provides for their constituents.” 

Valérie Whitacre, Head of Art Partnerships at Trilitech, a London-based adoption hub of the Tezos ecosystem.

WAC Lab has already proved its worth with innovative projects from the two last seasons:

• The LAS Art Foundation’s integration of blockchain technology into their “Life After BOB” exhibition, including a live-minting NFT experience.
• HEK – House of Electronic Arts’ launch of a Tezos-powered NFT shop, with NFTs minted by Leander Herzog.
• Musée d’Orsay’s introduction of a Digital Souvenir during their “Van Gogh in Auvers-sur-Oise” exhibition, enhancing visitor experiences and serving as a membership program.
• Haus der Kunst München’s project, offering festival goers printed cards containing NFTs created by artist Sarah Friend, allowing active participation in blockchain technology.
• For a full list of previous participating institutions, visit WAC Lab website.

Nick Meehan from Institute for Sound and Music, adds: “Participating in WAC Museums brought clarity to many of the mysteries we were hoping to solve while offering us the support we need to step forward into the kind of future we believe is possible.”

How to Apply

Cultural institutions interested in participating in WAC Museums can submit their applications through the official website here or directly via this form. The open call is available to cultural institutions (such as museums, foundations, art centers and non-profit cultural organizations) of all sizes and backgrounds, making it an inclusive opportunity for the global cultural community.

Important Dates

Open Call Launch: December 1st, 2023

Application Deadline: January 15, 2024

Program Start Date: February 12th, 2024

To learn more about WAC Lab, visit https://wac-lab.xyz/

Apply for WAC Museums here https://forms.gle/RP1hwsT6toRWbMUS6 

WAC Museums is made possible with the support from the Tezos Foundation. To learn more about the Tezos blockchain, visit https://tezos.com/.

23 March 2022

Introducing WAC Lab –  A Web3 Fellowship Program for the Arts and Culture Institutions

We Are Museums and TZ Connect have announced a new program titled Unlocking Web3 for the Arts and Culture (WAC), beginning on April 18

The 8-week program will dive into Web3 through intensive and immersive educational programs, mentorships, and hands-on sessions.

Participants will include leading art and culture institutions exploring Web3 such as museums, galleries, foundations, art fairs, and auction houses.

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