Kraft Heinz

Analytics Unite 2023 kicked off with a 90-minute workshop that showcased steps for developing an AI strategy from concept-to-carton. As part of this, a panel discussion highlighted how The Kraft Heinz Company is having success by placing digital capabilities, including artificial intelligence, at the center of everything it does. 

Speakers:

• Gustavo Mendonça, global head of revenue management digital solutions, Kraft Heinz
• Caio de Oliveira Santos, VP, head of RGM, North America, Kraft Heinz

In the news: 

Kraft Heinz said it won’t be going back to its pre-pandemic promotional-heavy tactics. In a call with investors earlier this year, global CFO Andre Maciel said the company would instead be focusing on RGM techniques like price architecture to maintain sustainable growth. This approach, he said, will ensure the company is making the right investments to drive ROI.