In just under one month, thousands of attendees will be gathering across Las Vegas for the Consumer Electronics Show — CES 2024. More Radio and broadcast television executives are planning to attend than ever before, and the RBR+TVBR Winter 2024 magazine, which is in the final editing and layout stages today, will be devoted to the technology that will help make broadcast media future proof.
Among the big topics of conversation is GenAI — something Radio industry leaders have been hearing about for months thanks to “AI Ashley” and testing of synthetic air personalities at Alpha Media’s KBFF-FM “Live 95.5” in Portland, Ore. Now comes a potential new concern for broadcast TV — the GenAI newscast. Or, is it doomed from the start?