A quirky new fashion aesthetic is taking our love of mobiles to a new level


Fashion Week designer Sinead Gorey teamed up with a mobile maker to create The Phonecore Collection. It includes a pair of ‘Screen shades’ –  sunglasses, with vertical frames and lenses shaped like a mobile phone.

While the ‘Mobile backpack’ is a 3D-printed undersized backpack designed only to house a smartphone. The semi-transparent backpack builds on the ever-popular trend of the mini bag but puts the phone in the front seat. And the ‘Phonecore belt’ comes in a toolkit-style, featuring a pouch for your phone, making it the ultimate utilitarian addition to someone’s fit.

Lars Silberbauer, from Human Mobile Devices (HMD), which collaborated on the project to launch its new HMD Pulse Pro device, said: “We are so excited to unveil this unique Phonecore collection designed by Sinead Gorey. 

“People no longer want their smartphones to only be state-of-the-art pieces of technology but also to be fashion statements. The device has a distinctive normcore revival aesthetic that makes it a great accessory to any wardrobe. It also represents affordable luxury, as we don’t believe that quality should be out of reach for anybody.”

The items in the HMD x Sinead Gorey ‘Phonecore’ collection are designed to be paired with a wide variety of apparel and other fashion ‘cores’, but the items’ colour-blocking lends itself particularly well to the normcore 2.0 aesthetic and monochromatic outfits.

Fashion designer Sinead Gorey said: “Our Phonecore collection perfectly demonstrates the coming together of tech and fashion. Each accessory boasts a 70s space age future feeling with art-deco references and modern technology at its heart.

“For me it’s clear the intersection of fashion and technology is only going to lead to more industry innovations with wearable accessories at the forefront.”


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