A television audience measurement company focused on digital delivery of video content and consumer consumption metrics has launched a dedicated streaming measurement offering, along with a new set of metrics that it claims “empower hundreds of advertisers and publishers with a fast, reliable independent system for tracking audience consumption of Connected TV advertising, at scale.”

That promise arrived ahead of the start of CES 2024 in Las Vegas from iSpot.tv, with an offering that builds on its Unified Measurement platform.

As iSpot sees it, “The diversity of channels and sources brands are using to reach viewers
underlines the complex challenges advertisers face in obtaining a complete view of
TV ad exposure and impact.”

Sean Muller, founder and CEO of iSpot, commented, “As the market moves towards streaming and increased fragmentation grows, brands need accuracy, consistency, scale and transparency to manage media investments. The addition of these new
metrics provides a foundation for new currencies and the insights to help drive
efficiency and return on investment for both sides of a transaction.”

The new metrics include on-target delivery; deduplicated, unique audience identification;
transparent, consistent co-viewing; and connected TV on-screen verification that ads are delivered to TVs. “The metrics provide a way to quantify and rectify the waste and misappropriation created by the technological problem of continuous play, when ads are served to TV devices while TVs screens are turned off or tuned to a different input,” iSpot says.

The capability is the first offering from iSpot that leverages an exclusive license using
TVision Insights technologies, which was acquired during an investment round in
2022.