Aayera, a global business information firm, organised ‘THE ADAS SHOW 2023’ at The International Centre for Automotive Technology (ICAT) in Manesar, Gurugram, in collaboration with the Ministry of Heavy Industries. The event, graced by dignitaries such as Honorable Hanif Qureshi, IPS, Joint Secretary, Ministry of Heavy Industries, and Shri Saurabh Dalela, Director of ICAT, showcased the forefront of Advanced Driver Assistance Systems (ADAS) technology.

Over 45 leading OEMs, including BMW, MG, and HONDA, along with prominent auto tech companies, exhibited innovations in ADAS technology. The live demonstration by BMW, titled ‘ADAS LIVE DEMO,’ took center stage, offering participants a close-up view of the latest ADAS advancements in action.

The event featured automakers, ADAS technology providers, and manufacturers of testing equipment presenting creative solutions in real driving scenarios, managed by S Ramanathan, MD ATS, overseeing the entire track event.

Hanif Qureshi, IPS, Joint Secretary, Ministry of Heavy Industries, highlighted the transformative potential of ADAS technology, stating, ‘The growing adoption of ADAS technology positions India to become a leader in the global automobile industry. This game-changing technology has the potential to revolutionize the Indian auto sector.’

Saurabh Dalela, Director of ICAT, expressed delight at presenting THE ADAS SHOW, emphasizing its role in showcasing the dynamic landscape of automotive technology. He stated, ‘At this event, we are nurturing and fostering an ecosystem that supports innovation and industry growth for the Indian Auto industry.’

The one-day event featured cutting-edge technology displays, expert speaker sessions, and live demonstrations, providing a comprehensive overview of the rapidly evolving automotive technology landscape.

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