In addition to being the biggest event in the football season, the Super Bowl is also a prime celebrity couple-spotting event and, given that it is an event filled with celebration and emotion, it is often filled with some major PDA moments — not just from players and their partners but from stars watching the game from the sidelines too!
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The NFL has given us many power couples over the years from previous favorites Tom Brady and Gisele Bündchen to the current reigning couple Patrick and Brittany Mahomes. For these couples, and many others, there is nothing quite like celebrating a Super Bowl win together.
Take Brady and Bündchen, for example, the model was by the star quarterback’s side for four of his seven Super Bowl wins. After marrying in 2009, when Brady was already a three-time Super Bowl champion with the New England Patriots, Bündchen cheered him and the team on to victory in 2015, 2017 and 2019, and for a final time 2021 with the Tampa Bay Buccaneers.
While the couple parted ways in 2022, we will always fondly remember the moments Bündchen would come down from the stands with Brady’s three kids — Jack, Benjamin and Vivian — to celebrate with Brady.
For Patrick and Brittany Mahomes, this year’s Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers could be a chance to recreate the adorable PDA moments they shared in 2020, when the Chiefs beat the 49ers, and in 2023, when they took on the Philadelphia Eagles.
Fans will also be hoping to see a first-time Super Bowl celebration moment between Chiefs tight-end Travis Kelce and his new girlfriend, Taylor Swift, who have dominated headlines this season.
While we wait for that moment to come to fruition, here are some adorable celebrity couples at the Super Bowl through the years!
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Tom Brady & Gisele Bündchen (2015)
Image Credit: Jamie Squire/Getty Images Tom Brady’s first Super Bowl win as a married man happened in 2015, six years after marrying Bündchen. The quarterback led the New England Patriots to victory against the Seattle Seahawks before sharing this sweet moment with his wife.
In a 2019 interview, Brady revealed that Bündchen assigned him a set of pre-game rituals for any big event and even predicted the win against the 2015 win.
“About four years ago we were playing the Seahawks and she said ‘you better listen to me, this is your year, but this is all the things you’re going to have to do to win,’ and I did all those things and by God, you know, it worked,” Brady said.
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Nick Lachey & Jessica Simpson (2004)
Image Credit: Frank Micelotta/Getty Images Jessica Simpson‘s Super Bowl Sundays probably changed a lot when she married for drastically changed when she married former 49ers tight end Eric Johnson in 2014, but there will always be a place in our heart for her and then-husband Nick Lachey‘s appearance at the Super Bowl in 2004.
Lachey carried Simpson on stage during MTV’s Total Request Live show. And fun fact, his now-wife Vanessa was one of the hosts!
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Patrick & Brittany Mahomes (2023)
Image Credit: Christian Petersen/Getty Images After landing his second Super Bowl win, Patrick Mahomes shared this passionate moment with wife Brittany who watched the game alongside his family and their daughter, Sterling.
Following the victory, Brittany celebrated the win on Instagram with sweet photos of Patrick and Sterling.
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Justin & Hailey Bieber (2022)
Image Credit: Kevin Mazur/Getty Images for Roc Nation In 2022, Justin Bieber and Hailey Bieber looked as loved up as ever when they watched the Los Angeles Rams secure the win against the Cincinnati Bengals.
They were also joined by best friend Kendall Jenner.
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Tom Brady & Gisele Bündchen (2017)
Image Credit: Kevin C. Cox/Getty Images In 2017, Tom Brady had a very emotional reaction to winning against the Atlanta Falcons and was seen kneeling down to cry after the game.
Luckily, Bündchen and their kids were their to celebrate with Brady and rushed on to the field after the game. “They’re all happy,” Brady said of his family’s reaction to the win in a post-game conference. “There’s going to be a great celebration tonight.”
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Joe Jonas & Sophie Turner (2022)
Image Credit: Katelyn Mulcahy/Getty Images Another former couple we’ll never stop missing together! Joe Jonas and Sophie Turner had a date night at the 2022 Super Bowl in a luxury suite.
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Matthew & Kelly Stafford (2022)
Image Credit: Andy Lyons/Getty Images LA Rams quarterback Matthew Stafford shared this sweet moment with his wife, Kelly, after his 2022 win.
However, the moment was not all that it seemed as Kelly revealed in a 2024 interview that her nerves that season totally ruined the special moment.
“Every game, I couldn’t hold anything down. I was miserable. I was miserable. I think I weighed 90 lbs,” the mom of four said.
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Odell Beckham Jr. & Lauren Wood (2022)
Image Credit: Getty Images Odell Beckham Jr. might have moved on to Kim Kardashian after splitting from girlfriend Lauren Wood in 2023, but his 2022 Super Bowl win always be a peak in their 4 year romance.
Wood and Beckham Jr. shared the very special moment just days before another milestone — the birth of their son, Zydyn.
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Tom Brady & Gisele Bündchen (2019)
Image Credit: Kevin C. Cox/Getty Images Brady and Bündchen were back for another special moment in 2019 the Patriots won against the LA Rams.
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Portia de Rossi & Ellen DeGeneres (2022)
Image Credit: Ronald Martinez/Getty Images Portia de Rossi and Ellen DeGeneres were in the crowd at SoFi Stadium to see the LA Rams win the Super Bowl in 2022.
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Brittany & Patrick Mahomes (2020)
Image Credit: Andy Lyons/Getty Images Brittany Mahomes, who was still Brittany Matthews at the time, jumped into Patrick’s arms when he landed his first Super Bowl win in 2020.
Brittany posted about the moment on Instagram after the game, writing: “We fought for our right to PAAAARTYYYY??? #chiefskingdom.”
A lot has changed since the monumental win as the couple are now married with two kids!
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Jessica Betts & Niecy Nash-Betts (2023)
Image Credit: Kevin Mazur/Getty Images for Roc Nation Actress Niecy Nash-Betts had a date night at the Super Bowl in 2023 with her wife Jessica Betts. The duo also hung out with Joel McHale and Questlove.
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Tom Brady & Gisele Bündchen (2021)
Image Credit: Kevin C. Cox/Getty Images We had to include Tom Brady and Gisele Bündchen’s final Super Bowl appearance in 2021 when Brady won the championship with the Tampa Bay Buccaneers for the final time before retiring (and then unretiring… and then retiring again!)