The privately held company that has proven to be a champion of new television broadcasting technology is now transmitting content in High Dynamic Range (HDR) via the FOX affiliate it owns in Raleigh.

As such, Capitol Broadcasting-owned WRAZ-50 is offering Advanced HDR by Technicolor, an ATSC 3.0 advancement.

For consumers, enhanced visual quality is the biggest plus. For Capitol, a simplified workflow, and improved bandwidth efficiency, were cited as factors for the move.

“Capitol Broadcasting’s team explored the potential of Advanced HDR by Technicolor (specifically SL-HDR1) to create high-quality visual content while leveraging the single layer solution to drive data rate savings,” said Valérie Allie, InterDigital’s Video Solutions Group Director. “Bandwidth optimization is vital for television operators like Capitol Broadcasting. Advanced HDR by Technicolor enables stations to expand their offerings, improve resolution, and enhance overall video quality while delivering additional channels within the same spectrum.”