In a bold move aimed at reshaping perceptions in the vibrant home decor market, Asian Granito India Limited (AGL), a prominent player in India’s tiles, engineered marble, quartz, and bathware industry, has announced a strategic partnership with Ogilvy India. Under the collaboration, AGL and Ogilvy will launch a brand campaign designed to redefine AGL’s narrative in the sector.

AGL and Ogilvy: Crafting Stories

Recognized for its commitment to quality, innovation, and design, AGL has garnered praise for its ability to blend style with functionality in its product range. The alliance with Ogilvy India emphasizes AGL’s focus on creating narratives that chime with consumer aspirations and emotions. It aims to portray living spaces that reflect individuality and contemporary taste.

Leadership Insights

Kamlesh Patel, CMD of AGL, expressed optimism about the partnership with Ogilvy, a firm renowned for its creative and strategic expertise. Hirol Gandhi of Ogilvy West reciprocated the enthusiasm, looking forward to collaborating with AGL to bolster its standing as a preferred brand.

AGL: A Journey of Growth and Innovation

Since its inception in 2000, AGL has swiftly risen to become a leading brand in luxury surfaces and bathware solutions. It boasts a significant employee base and an exhaustive franchise and distribution network spanning India and over 100 countries globally. The company is the 4th largest listed ceramic tile company in India, having significantly ramped up its production capacity. AGL was also acknowledged for its impressive growth trajectory at the Vibrant Gujarat Summit 2015. Headquartered in Ahmedabad, AGL is a publicly listed company and reported a net consolidated turnover of INR 1562.7 crore in FY 2023.