You are probably staring at some type of screen as you read this story. And that’s the problem, according to Mollie Tavel Kaback, owner of Alternate View, the new upscale lifestyle eye experience opening the week of Dec. 16 in Carmel.

“In today’s digitally focused environment, adults are spending at least eight hours a day staring at a screen that causes us to reduce our blinks and that leads to dry eyes,” Kaback said.

It’s become such an issue that every customer at Alternate View, in the new Wren Building at Carmel City Center, will be screened for dry eyes as part of the business’s comprehensive eye care services.

Kaback envisions Alternate View as nothing less than a paradigm shift in eye care services.

“Alternate View was designed to take a different approach, a lifestyle approach, and to reposition eyecare as not solely a medical experience but as a lifestyle and self-care experience,” Kaback said.

She certainly has the professional experience and bloodlines to understand the market. Her grandfather, Dr. David Tavel, started his eponymous eye care business in downtown Indianapolis in 1940. The family’s second generation, Mollie’s father Dr. Larry Tavel and her uncle Dr. Alan Tavel, built on that foundation. Mollie, 36, worked in the business for five years, focusing on community partnerships and industry relations before coming up with the Alternate View concept.

The two other pillars of Alternate View’s offerings in addition to dry eye care are comprehensive eye exams and “facial-adjacent” treatments. Microneedling, lash cleaning and non-surgical lid lifting services will also be available. There will be eight employees at Alternate View as well as an optometrist on-site each day.

The Wren is a six-story, mixed-use building with approximately 161,000 square feet. It’s just east of Hotel Carmichael along Veteran’s Way.

Appointments are recommended for full-styling services.

For more, visit alternateview.com.