For decades, accident attorneys have long dominated local broadcast TV, and in many locales they still do. From Sweet James to Steinger, Greene & Feiner, the local ad dollars are flowing strong. In recent years, national spot TV became a target of one firm formerly known mainly in parts of Florida. Today, it is found across the U.S., and Spot TV efforts are helping make it a dominant brand.

Morgan & Morgan has emerged as one of the foremost accident attorney specialists, and thanks to investment in national spots, it easily takes the top spot in the latest report from Media Monitors based on play count.

And, with no competitors, M&M will likely continue to spend with little fret of alternate voices in its sphere

Also of note is a new effort from dental brand Sensodyne, which is also being seen at Spot Cable (see below).

How does the Spot Cable report compare?

For the week ending April 27, The Home Depot was a dominant No. 1 by play count, with Progressive and Liberty Mutual Insurance in a battle for auto insurance supremacy.

There’s also notable increases in activity from PayPal as Xfinity Wireless debuts with a new effort.