Apple’s Spy Thriller ‘Argylle’ Fails at the Movie Office, According to Matthew Vaughn


Argylle, Matthew Vaughn’s star-studded action comedy, launched with a whimper this weekend, collecting only $16.5 million in its domestic opening. This is the latest setback for Apple’s entry into big-budget filmmaking, raising concerns about the tech company’s theatrical plan.

The picture, which reportedly cost $200 million to make, fell short of expectations and industry estimates. Its Friday earnings of $5.6 million indicate a difficult uphill fight to repay its investment. Overseas stats aren’t much better, with Argylle expected to gross $16.9 million worldwide in its first weekend.

Critics have panned Argylle, noting its clichéd plot, weak characters, and overemphasis on style over substance. Audiences appear to agree, with the picture receiving a mediocre rating on review aggregators.

This underwhelming performance follows Apple’s earlier box-office disappointments, Martin Scorsese’s Killers of the Flower Moon and Ridley Scott’s Napoleon. While these films garnered positive reviews, their limited theatrical release and simultaneous streaming premieres may have harmed their success.

Argylle’s failure raises concerns about Apple’s dedication to theatrical filmmaking. The business reportedly has numerous other high-budget films in the works, but their commercial feasibility is unknown. It’s uncertain whether Apple will change its strategy or dial back its dramatic ambitions.

Argylle is a rare failure in Matthew Vaughn’s generally brilliant career. The director, known for films such as Kingsman and X-Men: First Class, will very certainly recover, but the financial losses from Argylle will be felt.