Artificial Intelligence: How concerned should you be about voice cloning, deepfakes


A new report shows people are concerned about voice cloning and deepfakes. 7News On Your Side’s Lindsey Mastis reports on Artificial Intelligence and took a close look at the report.

The “Deepfake and Voice Clone Consumer Sentiment Report” by voicebot.ai, Synthedia, and Pindrop, surveyed more than 2,000 U.S. adults on everything from voice clone awareness to deepfake concern.

The report shows more people are aware of voice cloning than deepfakes. A deepfake is usually video-based, whereas voice cloning impacts how someone sounds.

The top areas of concern for voice cloning include banking, politics/government, media/misinformation, and healthcare.

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In one example, a deepfake was posted online showing Ukraine’s President appearing to surrender to Russia.

However, the report also shows consumers are interested in some of the positive ways the technology can be used.

For example, Hollywood might use it to make an actor appear younger like they did with Actor Robert De Niro in “The Irishman,” or it could be used to enhance gaming. Voice cloning can give someone who lost their voice, the ability to talk.

Click here for more on the report.


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