Audi, BMW, and Mercedes-Benz Rejoin Canadian International AutoShow Lineup in Toronto for 2025


  • The expanded automaker lineup for 2025 includes Audi, BMW, Mercedes-Benz, and Rivian.

  • Returning features include Canada’s largest indoor EV Test Track and Camp Jeep.

  • Media Day to showcase Canadian Car of the Year Awards and new model unveilings.


The Canadian International AutoShow will return to the Metro Toronto Convention Centre from February 14 to 23, 2025. It promises expanded exhibits, more automakers, and a theme of “Total Immersion” to engage a diverse audience.

Building on a record-breaking 2024 show, which saw attendance reach 371,599, organizers are preparing for a larger event to accommodate growing consumer enthusiasm. The show will feature comprehensive brand displays from manufacturers like Audi, BMW, and Mercedes-Benz, alongside returning participants such as Ford, Toyota, Hyundai, and Volvo. Rivian will also join the list of brands showcasing their latest offerings.

Jason Campbell, General Manager of the AutoShow, highlighted the importance of the event for consumers and manufacturers. “Consumer feedback from the previous show was very positive, but between the roster of new and returning manufacturers, consumers will have the most comprehensive offering of new products at any auto show in North America,” Campbell stated.

Expanded Exhibits and Features

The 2025 AutoShow will include several interactive experiences and feature displays that differentiate it from other automotive expos. Canada’s largest indoor EV Test Track and Camp Jeep will return, offering hands-on opportunities for attendees to test-drive electric and off-road vehicles.

The Auto Exotica exhibit, powered by Autostrada Magazine and Barrett-Jackson, will showcase high-performance vehicles. The Cobble Beach Classics exhibit will host a Mercedes-Benz tribute with eight vintage models highlighting the automaker’s history. Family-friendly attractions include partnerships with LEGO and Mattel, ensuring an engaging experience for all ages.

Industry Highlights

The AutoShow remains an essential platform for the Canadian automotive industry, providing brands with opportunities to connect with consumers and introduce their latest technologies and vehicles. Media Day, scheduled for February 13, will feature several first-time Canadian product unveilings and the 2025 Canadian Car of the Year Awards announcement by the Automotive Journalists Association of Canada (AJAC).

The Canadian International AutoShow is expected to attract thousands of visitors eager to explore the latest innovations in the automotive world.


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