27th April 2025 – (Shanghai) At this year’s Auto Shanghai industry show, which began on Wednesday (23rd April), the spotlight shifted from powerful engines to innovative technology and passenger-centred luxury. Hundreds of automakers and suppliers packed the exhibition halls, showcasing cutting-edge designs, features, and concepts aimed at redefining the driving experience.
Flying taxis towered over the rest of the vehicles on display, offering a glimpse into the future of urban mobility. Known as electric vertical take-off and landing (eVTOL) vehicles, these prototypes aim to transport multiple passengers at a time. CATL, the world’s leading battery manufacturer, unveiled its eVTOL concept following its substantial investment in Chinese startup AutoFlight. Meanwhile, Hongqi, better known for its limousines used by China’s leaders, revealed its “flying car” concept, boasting a purported range of 200 kilometres as it prepares for testing later this year.
Meanwhile, BYD’s newly unveiled Seagull EV, priced at just 78,000 Yuan ($11,400), has captured attention with its impressive features, including a 300-mile range and acceleration from 0 to 60 mph in just five seconds. Industry websites hailed the Seagull as the standout at last week’s Shanghai Auto Fair. With a price tag half that of the Nissan Leaf or Chevy Bolt, the Seagull is now the world’s most affordable electric vehicle, drawing comparisons to the revolutionary Ford Model T of the 20th century. BYD plans to export 300,000 vehicles this year, marking a six-fold increase compared to 2022.
Chinese carmakers are competing fiercely to cater to hyperconnected consumers, outfitting vehicles with massive screens up to 65 inches wide. These displays can be found not only in front of each passenger but also in doors, sun visors, and even on car bonnets. European automakers, such as Volkswagen’s China-focused brand AUDI, are countering with their own innovations, including a dashboard-wide screen that doubles as an entertainment hub when the car is stationary. Advanced driving systems also promise hands-free navigation, allowing drivers to sit back and relax except in emergencies.
Visitors to the show lined up to experience luxurious interiors, reflecting a trend among Chinese consumers who prioritize comfort and lifestyle features. Mercedes showcased its Vision V, a luxury electric minivan with aluminium seats, wood and silk trim, and a fold-out cinema screen. McKinsey noted that features like fridges, reclining seats, and advanced suspension systems are increasingly sought after in China, with consumers willing to pay a premium for enhanced comfort and technology.
On Friday, Chinese automaker Nio demonstrated its suspension systems by having passengers bounce around inside its vehicles. French manufacturer Forvia went a step further, presenting massage seats inspired by traditional Chinese and Thai techniques, which knead, pinch, and prick the occupant for ultimate relaxation. These seats will debut in a Chinese vehicle later this year, according to Forvia’s innovation manager Zong Li.
The show also highlighted the growing role of tech giants like Huawei and Xiaomi, which are integrating their devices seamlessly into vehicles to target younger, tech-savvy customers. Meanwhile, McKinsey’s 2025 report predicted that cars in China will increasingly be viewed as “second living spaces,” blending transportation with entertainment and comfort.