The Pinkfong Company, the global entertainment company behind the hit animated property Baby Shark has signed a strategic business agreement with TBS Television, one of Japan’s five major commercial broadcasters, for joint production and business collaboration.
Through this partnership, The Pinkfong Company and TBS Television will co-develop a new original content aimed at young viewers and their families and caregivers globally, while expanding the presence of Bebefinn, Pinkfong’s hit property, in Japan through distribution, events and other collaborative initiatives.
“This partnership with TBS Television represents a significant milestone in our global expansion strategy,” said Min-seok Kim, CEO at The Pinkfong Company. “By combining Pinkfong’s expertise in creating and growing premium family IP with TBS’s extensive production and distribution capabilities, we’re poised to deliver fresh, engaging content that resonates with families around the world. Japan is a key strategic market for us, and this collaboration will also help deepen our connection with Japanese audiences.”
“At TBS Television, we’re committed to delivering impactful content that creates tomorrow’s world with the best experiences,” said Masamine Ryuho, President & Representative Director at TBS Television. “This collaboration with The Pinkfong Company aligns perfectly with our VISION2030 strategy focusing on innovative content creation and global expansion. We’re excited to introduce the new original content to Japanese and global audiences in fresh and engaging formats.”
The partnership’s first collaborative initiative took place earlier this month when The Pinkfong Company participated in TBS’s “Play & Learn Festival” from April 4-6. The event featured a booth recreating the “Bebefinn House” from the animation, Japan’s first-ever sing-along show featuring the Bebefinn siblings, and “Baby Shark” attractions.
The Pinkfong Company has recently established a Japan office and plans to bring “Baby Shark Live! The Hidden Treasure”, the hit live show featuring Pinkfong and Baby Shark, throughout Japan in 2025, beginning in Shizuoka and Tokyo, followed by Chiba, Kobe, and other major cities.
The Pinkfong Company’s Baby Shark, has garnered over 15.8 billion YouTube views, making it the platform’s most-viewed video worldwide. The company’s newer property, Bebefinn, has achieved #1 rankings in 11 countries on Netflix and accumulated over 50 million subscribers across its YouTube channels.
Details of the co-developed content will be announced throughout 2025, with the first announcement expected this fall.
For more info, visit the Pinkfong company website.