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In the ever-evolving realm of beauty, where trends come and go like seasons, staying ahead of the curve is key. 

As we step into 2024, the beauty landscape promises new possibilities and expressions but some of them may be better left in the rearview mirror. To guide you through this maze, we’ve consulted with seasoned beauty experts who are offering you a glimpse into the do’s and don’ts of this year. 

Rica Jain
Co-founder, Kimirica

To maintain healthy skincare, avoid over-reliance on trendy ingredients, avoid random DIY skincare, and avoid excessive product layering. Focus on well-established ingredients with proven benefits for your skin type. Avoid overloading your skin with multiple products, as this can disrupt its natural balance. Instead, focus on a simple, effective skincare routine tailored to your specific needs.  

Dr Monica Kapoor
Celebrity Cosmetologist & Director, Flawless Cosmetic Clinic & ILACAD Institute

As a cosmetologist, my advice for 2024 is to steer clear of skincare trends that may do more harm than good. Skip the extreme DIY concoctions and stick to science-backed ingredients. Overcomplicating your routine won’t necessarily yield better results; simplicity is often the key to healthy skin. Prioritise long-term skin health over instant fixes, and remember, embracing your natural beauty is the most timeless trend of all. At the end of the day, healthy skin is beautiful skin.

Tanya Mehra
Instagram Mom Blogger & Influencer, Skincare Enthusiast

Embrace authenticity and quality over fleeting fads. Say no to excessive multi-step routines; simplicity is the ultimate sophistication. Let’s commit to sustainable beauty practices, considering the planet in every choice we make. Beauty is an individual journey, and in 2024, let’s make it a sustainable, mindful, and enduring one.

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