Beauty filters also make us look more intelligent, study finds


Beauty filters not only do what they are supposed to – make people look more attractive in photos – but they also make people appear more intelligent, trustworthy, sociable and happy, according to new research.

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For a study published by the British scientific academy The Royal Society, participants were shown only one version of a face, either the original or a version enhanced with a common beauty filter, to avoid bias.

Participants, given no indication if an image had been altered or not, consistently rated software-modified faces more favourably across a variety of characteristic traits.

For the study, which was conducted by Spanish researchers, 2,748 participants evaluated images of the faces of 462 different men and women.

Beauty filters can often lead to people feeling they need cosmetic surgery or similar procedures. Photo: Shutterstock
Beauty filters can often lead to people feeling they need cosmetic surgery or similar procedures. Photo: Shutterstock

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