CHESTERTOWN— “I like the demographic data. Right now, we don’t have any of that,” Chestertown Manager, Larry DiRe said about a software service introduced to the council on Nov. 6.

Working with Nina Fleegle, the executive director of Main Street Historic Chestertown, he brought in Caitlin Green, civic account executive at Placer.ai, a software company that works with local governments to leverage the power of date-based decision making.