The automotive industry is huge and very visible. Almost everyone knows automotive brands, and most people have an opinion about the best new cars and trucks on the market.

Because of that visibility, automotive stocks have gotten lots of interest from investors for decades. We’ll look more closely at automotive stocks and the best ways to invest in them.

Top car stocks

Top car stocks of 2024

Some of the best-known automotive stocks are:

The auto industry

The auto industry

You’ll find the following types of stocks within the automotive industry group:

Evaluating an automotive stock

How do you evaluate an automotive stock?

Automotive stocks are part of the consumer durables sector. This sector includes companies that make products intended to last for more than a few years, such as washing machines, dishwashers, furniture — and cars and trucks.

Before investing in automotive stocks, it’s important to understand how economic cycles affect automotive companies and how these companies work to maximize profits and stay competitive during good and bad economic times.

The auto sales cycle

Understanding the auto sales cycle

Automakers and their suppliers are cyclical stocks, meaning their profits rise and fall with consumer confidence. It’s easy to see why: When businesses and consumers are worried about the economy, they postpone buying new vehicles.

Auto sales’ cyclicality matters to investors because:

• Automakers have high fixed costs that include factories, tooling, logistics networks, and labor contracts. These bills have to be paid no matter how many cars are sold.
• Automakers and suppliers also need to invest in product development to make sure they have a steady stream of competitive new products.
• High costs and steady spending mean profit margins in the automotive industry tend to be low, even during good economic times.
• When sales slump, as in a recession, automotive companies’ profits fall sharply — putting future product spending and future competitiveness at risk.

One way to avoid the cyclicality of the sector is to buy stocks exposed to the replacement market, such as auto parts retailers or auto parts manufacturers that sell primarily to the secondary market.

Cash reserves

Cash reserves

Most automotive companies sharply cut future product spending during the 2008-09 recession. The few that didn’t, like Ford and Hyundai (HYMTF 1.55%), had fresh products in their showrooms when the recovery began and were able to gain market share.

That was an important lesson for the industry. Now most global automakers tend to keep substantial cash reserves so they can keep investing to develop new products through recessions.

One interesting development during the COVID-19-induced recession was that many automakers decided to forgo investment in traditional internal-combustion engines in favor of EVs.

Many automotive companies also pay dividends to their shareholders. Some automakers plan to use their cash reserves to continue to pay dividends during a recession.

Understanding financial statements

How do you understand car companies’ financial statements?

For the most part, automotive companies’ financial statements aren’t too hard to decipher. Here are three things to know:

1. Auto investors tend to look at operating income, or EBIT (earnings before interest and taxes), as well as operating or EBIT margins (calculated by dividing profits by total revenue) and cash flow, to track an automotive company’s financial performance. These include the direct costs of manufacturing and shipping vehicles, as well as research and development expenses (which can be very high in the automotive industry), while excluding interest costs and taxes less directly related to the company’s ongoing performance.
2. Automakers will often provide adjusted figures that exclude the impact of one-time charges and gains such as write-offs and tax windfalls, which are useful for understanding the underlying performance of the business. (Note that one-time charges and gains can be important too.)
3. Many automakers have subsidiaries that are finance companies, providing loans and leases to customers and dealers. They can make automotive financial statements confusing for investors. To help, most automakers provide debt and cash flow figures specific to their core automaking businesses, often called “automotive” or “industrial” numbers. You can use those to understand a car company’s debt and for comparisons between automakers.

Competition

Competition in the car industry

Generally speaking, the automaker with the newest products will get the highest prices and the biggest profits. Automakers must constantly invest to be sure they have a steady flow of new products in the pipeline.

Virtually all automakers and many parts suppliers are also making big investments in future technologies such as EVs, extra safety features, and autonomous driving systems. Most experts believe those technologies will be necessary for automakers if they are to stay competitive in the not-too-distant future.

Electric vehicles

Electric vehicles

Some exciting opportunities in the next few years will involve manufacturers of electric and hybrid electric vehicles. These are new and different, and most analysts expect them to largely displace internal-combustion vehicles over time.

EV companies might see high growth, which is also exciting for investors. But it’s important to remember that the processes involved in developing and manufacturing EVs aren’t all that different from those used by makers of traditional internal-combustion vehicles. That means EV manufacturers face high costs, just like traditional automakers.

It’s also important to remember that all the major traditional automakers are introducing electric vehicles of their own, and the competition in this segment of the market is fierce.

That competition has intensified as a combination of relatively high interest rates has slowed demand growth at a time when many carmakers have released new EV and hybrid models. As such, the main focus over the last year or so has been on cutting costs and reducing capacity where necessary.

Related investing topics

Are automotive stocks for you?

Are automotive stocks for you?

Automotive stocks can be important contributors to your investment portfolio. And because they rise and fall with consumer confidence, they can be useful indicators that economic trouble — or a recovery — may be on the way.

In addition, buying into an automotive maker means taking a positive view on the company’s long-term hybrid and electric vehicle strategy. That’s become harder to judge as relatively high interest rates slowed the rate of growth of EV unit sales and negatively impacted pricing as competition intensifies.

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