Score: 75/100

Claiming to give you clearer, brighter, more brilliant-looking skin from six weeks, this brand comes with big promises. Online reviews and before and after pictures show happy customers, who say the formulations have helped improve melasma, rosacea and general dullness. So, we were keen to put this personalised service to the test.

The process is simple – you share your treatment goals via an online consultation (you need to share some selfies) and Dermatica’s dermatology team then selects the perfect combination of active ingredients for you, packaged up in a personalised formula, with a new bottle arriving every 28 days (approximately).

When it came to the level of service, our panellists were impressed. “I liked the communication and found the advice really helpful,” said one. They also appreciated the attentive follow-up emails and found it a breeze to personalise the subscription to their skincare needs. When the product arrived it was clear why the ingredients chosen had been selected for them, exactly what the product would do, and how and when to use it.

Some would have liked a less neutral scent, and a few felt the service was more aimed at those with specific skin conditions such as acne (rather than skin dullness or minimising fine lines). Some of those less used to active ingredients also experienced a tiny bit of sensitivity. Overall, though, our testers found Dermatica a brilliant, fuss-free option for targeting specific skin concerns or goals.