Our beauty and fashion trend forecast for Hong Kong in 2024 is here! Get an exclusive sneak peek at the upcoming styles and must-have looks straight from the buzzing streets of the 852.

Attention honeys: the top beauty and fashion trends for 2024 in Hong Kong have landed. After last year’s understated quiet luxury aesthetic, we’re gearing up to embrace more daring and lavish looks. Prepare for bold, maximalist styles to take the spotlight in both beauty and fashion realms. As we unveil the hottest trends in makeup, skincare, and apparel, don’t hesitate to go all out and make a statement, because this year, in the worlds of beauty and style, the mantra is clear: more is definitively more.

2024 beauty and makeup trends in Hong Kong

1. Blowout hair

While voluminous, bouncy blowouts are nothing new, 2024 is seeing an explosion of retro supermodel styles with a modern twist. Envision glamorous flipped ends and abundant volume that frames the face, exuding effortless confidence. This trend pays homage to the iconic 90s supermodel haircuts, boasting chin-grazing layers that bounce with every step. Thanks to advanced tools like the Dyson Airwrap, achieving salon-worthy blowouts at home has become simpler than ever. No matter how you choose to amp up the volume, one thing’s for sure: the bigger, the better when it comes to hair in 2024.

2. Blue eyeshadow

It’s time to step away from the neutral palette and embrace blue eyeshadow in 2024. This iconic hue is staging a major comeback and has never looked cooler. From the icy tones of baby blue to the striking vibrancy of electric cobalt, there’s a whole spectrum to explore for creating eye-catching lid looks. Incorporating this versatile colour into your beauty routine is a breeze – you can start off subtly with a sheer, shimmery wash and gradually build up to a more impactful, navy smoked-out effect. Harking back to the 90s and Y2K eras, blue shadow is universally flattering across all eye colours and complexions. Bold yet entirely wearable, this beauty trend provides a refreshing contrast to the subtle neutrals we’re used to.

3. Peptides

We all crave that radiant glow, and in 2024, peptides are at the forefront. These chains of amino acids are the unsung heroes of skincare, acting as vital messengers that stimulate the production of collagen, elastin, and keratin for smoother, firmer skin. While peptides aren’t a new discovery, advanced formulations are enhancing their potential. Expect an array of peptide-enriched serums, creams, and treatments that aim to emulate the skin-resurfacing abilities of retinol, minus any associated irritation. Brands are set to continue their innovation, introducing novel peptide complexes to elevate hydration, brightness, and skin tone. They’re fast becoming essential for achieving that dewy, bouncy Hailey Bieber look.

4. Cherry cola lip

This lip look, which has its roots in the 90s within Black and Latina communities, combines rich brown and red lip glosses to create a gradient effect, reminiscent of the cherry cola beverage. To achieve this iconic style, begin by lining the lips with a brown pencil and blend outwards from the centre, keeping the deepest tones concentrated in the middle. Then, for that signature 90s shine, top it off with a shiny red or pink gloss. Striking a perfect balance between high-impact colour and glossy luminosity, the retro cherry cola lip is set to be a makeup trend to relish well into 2024 and beyond.

5. Ballet-core makeup

Blame it on the allure of the twirl or the whispered hush of satin slippers gliding across a stage, but ballet-core makeup is spinning into the 2024 beauty spotlight with all the grace of a prima ballerina. This beauty trend is an ode to the elegance of the dance form, with its romantic and hyper-feminine aesthetic. Expect an ethereal radiance and flush of youth, as if you’ve just emerged from the wings after a flawless performance. The look embraces ballet’s palette of soft, cool pinks – from flushed cheeks to frosted lips and eyes dusted in neutral shimmers. It’s an ensemble of innocence and sophisticated poise, with each element building the balletic fantasy.

2024 fashion trends in Hong Kong

6. Preppy clothes

Loungewear fatigue is setting in, and as a result, fashion is shifting towards a more refined preppy aesthetic for 2024. Picture polished blazers, prim button-downs, and proper polos taking the place of those well-worn tees. This collegiate look takes scholarly inspiration, favouring crisp silhouettes and rich textures. Moreover, plaid pleated skirts and wool cardigans grant a dose of bookish charm. While leisurewear has certainly had its moment, it’s now time to upgrade your wardrobe with tailored academia flair. Starch those shirts, buff those loafers, and get ready to ascend the style ranks in the new year.

7. Sheer fabrics

As more people step out of their post-pandemic comfort zones, fashion is embracing a sense of liberation with light, sheer fabrics that reveal just the right amount. These sheer details evoke 90s supermodel era and stir up Y2K nostalgia, adding flirty layers to classics such as turtlenecks and tailored shirts. From sculptural opaque manipulations to decorative transparency, this trend allows for playful choices in how much to conceal or unveil. Sheer cuffs or sleeves present a subtle nod to the trend, whereas lace maxi dresses and netted knits make for a bolder statement. Whatever your style, sheer fabric offers that perfect hint of allure and intrigue.

8. XL bags

Micro purses, step aside! We’re scaling up to spacious, oversized bags that fit all of life’s daily essentials and more in 2024. As packed schedules turn downtime into a luxury, a capacious shoulder bag becomes your reliable companion, keeping everything in one place. Whether it’s chic leather totes for the office or slouchy hobos for weekend jaunts, these generously proportioned it-bags tick all the boxes. Feel free to chuck in your laptop, makeup bag, wallet, mobile, chargers, and snacks – these carryalls are more than up to the task.

9. Sequins

There’s no need to save that sequin skirt just for New Year’s Eve anymore. In 2024, sequins are making their mark as an everyday wardrobe essential, injecting a festive touch into ensembles from the boardroom to brunch. With the post-pandemic excitement to dress up, this celebratory sparkle offers a playful twist to elevate staples such as jeans and T-shirts. Adding a bit of glitter with accessories like bags and jewellery can make any outfit stand out even more. No matter how you choose to style them, sequins are a sure way to bring the party spirit with you wherever you go.

10. Kitten heels

Consider your shoe prayers answered: kitten heels are making a significant comeback in 2024. Designers have reinvented the retro “grandma” heel with chic new takes – think pointed-toe, slingback, and suede options that feel modern and fresh. Having conquered runways and street style scenes, these practical, pint-sized heels are set to dominate the footwear game. With their low profile and tapered shape, kitten heels provide a feminine lift whilst remaining comfortable enough for all-day wear – who says you must forgo comfort for style?