Big 12 continues to create entertainment, athletic ties with WWE announcement


The gap between entertainment and sports continues to narrow, and nowhere is that more evident than in the Big 12 Conference, which has just announced a collaboration with WWE for 2023 Dr Pepper Big 12 Football Championship.

That game, set for Saturday, Dec.2 at AT&T Stadium in Arlington, Texas, will introduce a custom-made championship title belt for this contest’s Most Outstanding Player, which will presented on-field at the conclusion of the game by a WWE Superstar. Additionally, a co-branded WWE x Big 12 logo will be featured throughout the venue and on the field.


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