The gap between entertainment and sports continues to narrow, and nowhere is that more evident than in the Big 12 Conference, which has just announced a collaboration with WWE for 2023 Dr Pepper Big 12 Football Championship.
That game, set for Saturday, Dec.2 at AT&T Stadium in Arlington, Texas, will introduce a custom-made championship title belt for this contest’s Most Outstanding Player, which will presented on-field at the conclusion of the game by a WWE Superstar. Additionally, a co-branded WWE x Big 12 logo will be featured throughout the venue and on the field.