While Blake has touched on the movie’s darker occasionally, she has undoubtedly remained lighthearted throughout most of the press tour. For example, she’s focused much of her energy on her floral looks, which reference her character’s name and profession. She even says in the film’s official TikTok account’s promotional clip, “Grab your friends, wear your florals,” as she encourages people to watch the movie.

Blake has also used the film’s press tour to promote her drinks company, Betty Buzz, and her newly launched hair care line. Moreover, she recently posted a video of a “girl talk” at her apartment with some of the other women featured in the movie. “I’m gonna be sad when marketing is over and I don’t have excuses to sit on my couch dressed up with you ladies,” she wrote in the caption.

Additionally, Blake has involved her husband Ryan Reynolds, who is currently starring in Deadpool & Wolverine, in much of her promotion of It Ends With Us. It has been revealed that Ryan worked on parts of the movie — something that Blake drew large attention to — and, earlier this month, he jokingly interviewed Brandon Sklenar, who plays Blake’s other love interest in the film.