The store has already made its presence known in the community by setting up tables at local fitness centers, including the Kinston Community Center and Good Bodies gym, where they offered free samples of their products. Bloom Nutrition plans to remain active in the community with future vendor setups, store events, and social gatherings.

The grand opening, scheduled for later this month, will feature a giveaway of protein donuts to the first 50 customers. Posey, who will be managing the store Monday through Friday, will be joined by local part-time employee Macausey Bedell. Support will also come from their sister location, Rize, in Richlands, N.C., owned by Lavonne Speight.

Posey emphasized the importance of building a welcoming atmosphere at Bloom Nutrition. “Our goal is to reach many people in and around the community, serving them with clean energy and nutritious meal replacement shakes,” she said. “We want to make lots of meaningful connections and relationships with each and every one of our customers. We want to recognize and call everyone by name when they walk in. We are so beyond excited for these relationships.”

Bloom Nutrition uses Herbalife products, which Posey noted are the #1 health shakes in the world, and is set to bring new, healthy options to Kinston residents looking for energy and nutrition throughout their day.