Blvck Paris, a renowned fashion brand, has unveiled an awaited fashion collection in collaboration with the prominent soccer club Paris Saint-Germain F.C. The collection is a fusion of sports, fashion, and digital artistry, introduced through non-fungible tokens (NFTs) and slated for physical apparel release. To grant early access to fans, the brand initiated the NFT sale on November 15th in partnership with Crypto.com. The sale witnessed substantial success, with a notable portion already sold out, leaving only 680 packs available out of the initial 1000 NFTs, each priced at US $ 50.

Notably, 10 per cent of these NFTs represent exclusive collectibles, offering holders the unique opportunity to claim a box of physical items from the collaborative fashion line. All NFTs are minted on the Cronos chain, supported by Crypto.com, while the physical fashion items are scheduled for release in the upcoming week.

The preview of the collection reveals a monochrome aesthetic, typified by an all-black hoodie and soccer ball adorned with white text. Additional items in the pipeline include a T-shirt, welcome mat, and scarf, all resonating with the same vibe.

Blvck Paris has a history of digital engagement, exemplified by its previous venture in 2022 called Blvck Genesis. This collection featured 9,999 Blvck avatar NFTs residing on the Ethereum blockchain, showcasing artistic elements, high-fashion characteristics, and the brand’s signature monochrome aesthetics.

Furthermore, Paris Saint-Germain has also been an active participant in the crypto realm, having ventured into initiatives such as launching a crypto fan token in partnership with Socios.com and recently distributing AI-generated posters, minted as NFTs via Crypto.com.