Disney CEO Bob Iger stated on Thursday at the Morgan Stanley Technology, Media, and Telecom Conference in San Francisco that the entertainment giant may make parts of its films and television programs available to competitors once again. He explained that the shift was part of a plan to reduce the quantity of content exclusive to the Disney+ streaming service.

While we want to limit the amount of content we produce for our own platforms, there may be potential to license it to third parties, according to Iger. “Initially, we were so committed to our own streaming services that we could not do so. But if we reach a moment when these platforms require less content, and we still have the capacity to produce it, why not use it to increase revenue?”

Iger stated that he was optimistic about streaming in general but that the corporation needs to reconsider its existing strategy. In 2019, the corporation began limiting the amount of its material that competitors may access.

“It is already evident that the exclusivity that we believed would be so useful to us in expanding subscribers, while it does have some value, is not as lucrative as we had anticipated,” he said.

He referenced cartoon series such as Bob’s Burgers and Family Guy as examples of content that may be shared with other streaming providers. Disney’s acquisition of 21st Century Fox brought both properties under its wing.

The potential change arises as Disney strives to keep up with its rapid expansion. The business recorded a quarterly loss of $1.5 billion earlier this year. It also revealed its first loss of Disney+ subscribers.