Boots slashes ‘signature’ designer perfume that ‘lasts all day’ by half-price


Boots shoppers have been excited to find a “long lasting” bottle of designer perfume they say is “an all time favourite” for half-price less.

Let’s face it, purchasing your favourite designer fragrance can often be quite an expense. Which is why it is good news that Boots has slashed the cost of quite a few bottles in its Black Friday shopping event online.

This includes the incredibly popular Lancôme La Vie Est Belle Intensément Eau de Parfum, that is now down to £48.50 from £97 for a 50ml bottle – which is a massive 50 per cent saving of the original price-tag.

To make the offer even more enticing, Boots shoppers are currently able to get the designer fragrance at its cheapest price, as a 50ml bottle is priced at £81.99 from the Perfume Shop and £64.40 on LOOKFANTASTIC.

This floral, feminine fragrance has long been a firm fan-favourite among beauty fans thanks to its “long-lasting” scent and beautiful glass bottle that will look elegant on your vanity table.

A general image of a bottle of Lancome La Vie Est Belle EDP
The Lancôme perfume has a 97 percent recommendation rate from fans online
(Image: Lancôme)

Boasting a 4.7 out of five rating and a 97 per cent recommendation rate, the Lancôme La Vie Est Belle Intensément EDP has won over fans who say it is now a “signature” scent and a “real treat when on offer.”

One glowing review read: “This is my favourite perfume it’s long lasting and smells so good, I have compliments all the time!”

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A second praised: “I’ve had this perfume a couple of times, I first got it as a gift a few years ago for Christmas and I absolutely fell in love with the scent. I get endless compliments whenever I wear this. I ran out last year and was over the moon when I got a brand new 100ml bottle for Christmas in 2019, I tend to use this as my ‘going out perfume’ and I still have more than half of the bottle left and it’s nearly a year later. Would 100% recommend.”

A third gushed: “My all time favourite. This is my signature smell. It lasts hours. Special treat on birthdays, Christmas times. Love it”.

And a fourth hailed: “Beautiful long-lasting fresh fragrance, a great addition if you already love the original – a real treat when it’s on offer”.

A few shoppers have left lower reviews over its “sweeter” scent, with one three-star review reading: “I have been a fan of La Vie est Belle (original EDP) since it came out. Its my go to perfume. I don’t dislike this one, but found it too sweet for me. I’ll stick with the original”.

You can shop the half-price offer on the Lancôme La Vie Est Belle Intensément Eau de Parfum in Boots’ Black Friday sale online now.

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Meanwhile, if you like feminine fragrances, then a few other options that you might want to try out include £97 Miss Dior EDP and the £52 Chloé Nomade Eau de Parfum.

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Beauty deal of the week

Fragrance fans are in for a treat, as Boots has just launched a swoon-worthy deal that has slashed a bestselling designer perfume by half-price.

While Black Friday has officially landed today, the high street cosmetics retailer has been impressing beauty fans with its own mammoth sale that has provided savings since the beginning of the month.

And if you’re looking for a new luxury fragrance without the price-tag, then you’re in luck, as a 75ml bottle of the ever-popular Yves Saint Laurent Black Opium Neon EDP has been slashed from £105 to just £52.50 – a full 50 per cent saving of the RRP.

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A 75ml bottle of the fragrance is still priced at £105 on the YSL website. Meanwhile, rival retailer Superdrug has it in stock for £90, although Health and Beauty members can snap it up for £72. Nevertheless, Boots shoppers are still getting the cheapest deal.

The Neon fragrance adds a fruity twist to the classic YSL Black Opium fragrance, as it adds in notes of luxurious dragonfruit to the classic rich coffee base that fans have come to know and love.

Presented in the designer brand’s signature sparkly black bottle, this bold perfume will make the ideal budget friendly Christmas gift for a loved one who enjoys luxury perfumes.

With a 4.7 and 96 per cent recommendation rate on the retailer’s website, the YSL Black Opium Neon EDP is one of Boots’ most popular fragrances among shoppers who have hailed the “unique” and “long lasting” scent.


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