New Franchise Opportunity Makes the Auto Repair Business More Efficient and Scalable

Auto repair is getting a major upgrade. Gone are the days of dark garages with greasy floors, uninviting waiting rooms and service advisors who call the shots on your car (and your wallet). The new Bosch Auto Service Franchise is changing the auto industry with modern technology, expert service and a customer-first approach built on trust and transparency.

Backed by Bosch — one of the most trusted names in the automotive world — this franchise is designed for the future. “No one enjoys waiting in outdated, uncomfortable environments without amenities,” says Uli Jaschek, CEO of Bosch Auto Service. “We are focused on creating a welcoming space where customers feel comfortable from the moment they walk through the door.”

With modern facilities run by smart digital tools, Bosch is setting a new standard in auto care. It’s a forward-thinking franchise model built for those who want to be part of an evolving industry.

A New Take on Auto Service

Bosch has been a leader in automotive innovation for over 135 years, making essential parts for cars around the world. The company has always supported independent repair shops, but now it’s taking things further.

With the launch of the Bosch Auto Service Franchise in the U.S., the brand is creating a high-tech, full-service business opportunity. Franchise owners get expert training, cutting-edge repair tools and the backing of a trusted name.

“We had everything needed for a great franchise,” says CEO Uli Jaschek. “The training, the technology, the partnerships — it just made sense to bring it all together and give franchisees a real competitive edge.”

Bosch Auto Service Franchise offers a modern alternative to traditional mechanics and dealership service centers. “It’s like what Apple did for phone stores,” Jaschek explains. “They transformed the experience, and that’s exactly what we’re doing for auto repair.” Here’s what sets it apart:

• Cutting-edge technology and training. Bosch writes the service manuals for automakers on their own vehicles, designs their facilities and builds the parts that makes up their vehicles; franchisees get access to that same expert knowledge. AI-powered diagnostics and advanced software keep repair shops ahead of the curve.
• Sleek, modern facilities. Say goodbye to dingy garages. Bosch locations are bright, clean, and welcoming, with Wi-Fi, refreshments and comfortable lounge and work areas for customers.
• Smart customer communication. Automated messages, vehicle history tracking, and maintenance alerts keep customers informed. No more guessing — customers see exactly what’s needed and when.
• EV-ready expertise. As more electric vehicles hit the road, Bosch gives franchisees the specialized tools and training to service the latest auto technology, such as ADAS and high voltage.
• Backed by a global brand. Bosch is the only auto repair franchise supported by a major auto parts manufacturer. Nearly 90% of cars on the road contain Bosch parts.

The Shift from Old-School Shops

According to Statista, there are nearly 174,200 auto repair and maintenance centers in the U.S. Many of these shops were started by baby boomers who have been fixing cars the same way for decades, and now, they’re retiring. “There’s a lack of new entrants into the auto repair industry,” Jaschek explains. “We’ve heard from experienced service professionals about the challenges they face in keeping up with system upgrades, learning EV technology, and managing customer communication. Repair shops now require more from their owners than ever before. Instead of handling everything independently, they can integrate into Bosch’s digital ecosystem to remain competitive.”

There’s a growing demand for reliable auto service. That’s where Bosch Auto Service comes in, offering a modern, scalable franchise model designed to meet today’s technology and customer expectations.

A Smart Investment

The auto repair industry is booming, with the U.S. market projected to reach $90.6 billion in 2025, according to IBISWorld. As car prices rise, more people are keeping their vehicles longer, increasing the need for reliable maintenance and repairs. “We’re seeing drivers hold onto their cars longer, and that’s great news for Bosch Auto Service franchisees,” says Jaschek. “Bosch is providing a future-proof solution that meets the evolving needs of vehicle owners.”

The average vehicle age hit an all-time high in 2022 and is expected to incrementally increase through 2026, putting vehicle ages around the 8-11 year mark — a sweet spot in the automotive aftermarket.

Auto repair is also recession-resistant. “In tough times, people might stop eating out, but they won’t stop fixing their cars,” Jaschek says. “They have to get to work, pick up their kids — life keeps moving. That’s why auto repair is such a solid investment.”

The Bosch Auto Service Franchise Opportunity

Bosch is seeking business-minded entrepreneurs to run modern, tech-savvy auto service centers. Franchise owners don’t need experience in mechanics but should be eager to operate a high-performing business. 

Most Bosch franchisees fall into two categories: experienced auto repair shop owners looking to upgrade with Bosch’s technology, training and brand recognition, and forward-thinking entrepreneurs or investors aiming to scale with multiple locations. 

While expansion is an option, success doesn’t require multiple units. “The location of an automotive repair shop is crucial, but you don’t need multiple locations to succeed,” says Jaschek. “With the Bosch Auto Service Franchise, we provide the essential market data to identify the ideal location even for a single shop. We’ve been making cars run for over a century, and now we’re improving the auto repair experience for both customers and business owners.”

For more information, visit the Bosch Auto Service Franchise website.