Buttock enlargement surgery – also known as a Brazilian butt-lift (BBL) – is the fastest-growing cosmetic surgery procedure but also one of the most dangerous. This week, a coroner said she would write to the government to try to prevent any more deaths after Melissa Kerr, 31, died in Turkey during an operation – so what is the appeal of the surgery?

Ms Kerr, from Gorleston, in Norfolk, died at a private hospital in Istanbul, in November 2019 while undergoing the procedure.

A fatal clot travelled to her lungs after fat taken during a liposuction procedure was injected into her buttocks.

She handed over £3,200 in cash for the surgery, but at the Norwich inquest coroner Jacqueline Lake found Ms Kerr was not given enough information to make a safe decision about the procedure.

Ms Lake says she will now be writing a “prevention of future deaths” report in the hope fatalities of cosmetic surgery tourists “can be prevented by way of better information”.

BBLs carry the highest risk of all cosmetic surgeries – with more than one death occurring per 4,000 procedures, the inquest was told.

BBLs are used to make buttocks bigger, more rounded or lifted.

Surgeons insert silicone-filled implants and/or inject fat transferred from other parts of the body.

Despite the dangers, the British Association of Aesthetic Plastic Surgeons (BAAPS) says the procedure is the fastest-growing type of cosmetic surgery, with its popularity increasing by 20% year-on-year.

Last year, BAAPS issued new guidelines to members following a four-year moratorium on BBLs due to the high death rate.

It now recommends surgeons only carry out a procedure called superficial gluteal lipofilling (SGL). While it uses fat collected from the body, this is only injected below the skin whereas BBLs insert fat deep into the muscles.

It also recommends surgeons should only carry out SGLs while simultaneously using ultrasound scans so they can see where the cannulas are going.

Ms Kerr, a psychological well-being practitioner at mental health charity Mind, was “self-conscious” about her appearance.

Her twin sister, Natasha Kerr, told the BBC that Melissa – who had two Masters degrees – “became unhappy about her body due to weight gain and after exhausting all other avenues, she felt there was no other option than to have surgery”.

Consultant clinical psychologist Dr Anu Sayal-Bennett, a chartered member of the British Psychological Society, says she feels the allure of celebrity culture and choreographed social media images are behind the trend for BBLs.

She says celebrities like Kim Kardashian, with their strikingly curvaceous bodies, are fuelling a fashion.

“Despite there being so much about body positivity, there are pressures for women – and men too – to look a certain way,” added Dr Sayal-Bennett.

Plastic surgeons often refer their patients to her as they recognise the importance of psychological screenings.

Those surgeons’ ethics are such, she says, that if patients don’t meet the criteria then they will not operate – but she warns this is not the case across the world.

Adverts for cosmetic surgery clinics in Turkey show glamorous images of women in swimsuits promoting the surgery, alongside special offers for patients combining procedures.

Dr Sayal-Bennett says the advertising is “terribly seductive”.

“The glossy adverts: you can get your BBL, sip your cocktails and have your beach holiday and it’s cheap at the price.

“But it’s an illusion – it’s major surgery.”

It is mainly the cost that is the deciding factor, says Dr Nora Nugent, vice-president of BAAPS.

“In the UK, the surgery can cost between £6,000 and £12,000, but can be more.

“Adverts I’ve seen for the procedure in Turkey range from £3,500 to £5,000,” Dr Nugent adds.

“Some people went overseas when surgeons who follow BAAPS guidelines weren’t carrying out the procedure between 2018 and 2022.”

Both experts agree the glossy images from overseas belie the reality.

“The buttocks are swollen, sore and bruised and where the fat has been taken out – which can be at several sites – there is swelling and bruising there as well, explains Dr Nugent.

“You need padded dressings and compression bandages so you’re not going to be sitting on a beach.”

Both doctors stress the importance of aftercare following the surgery.

UK inquests have been held into the deaths of three women – Melissa Kerr, Abimbola Ajoke Bamgbose, from Dartford, Kent, and Leah Cambridge, from Leeds – who travelled to Turkey for BBLs or linked procedures.

People have died during BBLs due to fat being injected into large veins which then travels to the major organs.

The high fatality risk prompted BAAPS in 2018 to ask its members not to carry out the surgery.

It found complications ranged from severe bacterial infections including MRSA, necrosis – where tissue dies – scarring, wound ruptures and abscesses.

In 2018, BAAPS heard how one London hospital had experienced a six-fold increase since 2013 in cases needing urgent follow-up care from surgeries carried out abroad.

While Ms Kerr’s inquest heard mortality rates were one in 4,000, Dr Nugent says more recent research has shown it is likely in the range of one in 13,000 to 15,000.

In an “unprecedented” move BAAPS issued a joint statement on patient safety with the Turkish Society of Plastic Reconstructive and Aesthetic Surgeons (TSPRAS) this summer.

The organisations now urge anyone travelling to Turkey for plastic surgery to follow these new guidelines.

They were put out after BAAPS found complications in patients seeking treatment abroad rose by 35% in 2022.

“We cannot stop people from going overseas – our insurance and hospital costs in the UK are so much higher,” says Dr Nugent.

“But the least we can do is point them towards what they should be asking of their surgeons, how the procedure will be carried out and details about the routine aftercare.”

The new advice for any potential patients going to Turkey includes:

“All cosmetic procedures have risks that can affect people’s physical and emotional health and safety standards in other countries may not be as high as in the UK,” a spokesperson said.

“We urge anyone considering a cosmetic procedure abroad to do their research into the standards and qualifications that apply in the country they are travelling to.

“They should ensure adequate insurance arrangements are in place and that they have access to appropriate aftercare in the UK in the event of any complications.

“Our sympathies go out to Melissa Kerr’s family and we will look into concerns raised in the coroner’s report.”

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