22-Nov-2023
Brenntag Specialties in the Middle East to provide a full range of flavours for food and beverages, including regional flavours that are Halal certified
Brenntag, the global market leader in chemicals and ingredients distribution, announces an exclusive distribution agreement with Silesia for flavours for the Saudi Arabian market.
The agreement covers flavours for confectionery, bakery, dairy, savoury and beverage products.
With this, Brenntag Food & Nutrition and Silesia extend their exclusive distribution agreement for the United Arab Emirates to the fast-growing market of Saudi Arabia (KSA), one of Brenntag’s focus markets in the region.
Frank Haven, President, Nutrition, EMEA, of Brenntag Specialties, comments: “Offering our customers an innovative and sustainable portfolio of products in our strategic markets is key to executing our Strategy to Win within Brenntag Specialties.”
“We look forward to serving regional customers with additional products and services from the Silesia portfolio.”
Jean-François Richard, Sales Director, France, Middle East, Turkey & Africa, at Silesia, adds: “Industry experts of Silesia and Brenntag with their understanding of the final products and applications offer their customers more than just flavours, but product innovations, concept ideas and recipe developments.“
This extended co-operation fits Brenntag’s partnership strategy as a leading supplier in the industry and the goal of further strengthening Brenntag’s position in key markets.