Fashion enthusiasts, it’s time to buckle up! Reliance Retail’s fashion e-tailer Ajio announced the launch of British fashion brand ASOS. Originally known as “As Seen on the Screen”, the brand will be exclusively available on AJIO.

The launch features over 3,000 options across ASOS’s curated portfolio, including ASOS design for Men and Women’s wear, ASOS Edition, ASOS Luxe, and Miss Selfridge. ASOS plans to expand its offerings to 20,000 options within a year.
Founded in the year 2000 in the UK, ASOS quickly became a global fashion sensation, garnering a massive following worldwide, with over 2 billion visits and more than 80 million orders annually.

ASOS is bringing its signature mix of cool, comfortable, and cutting-edge fashion to India. Available in nine languages and accessible in over 200 markets, the brand offers a curated edit of thousands of products, featuring nearly 900 global and local third-party brands alongside its own fashion-led labels.

Meanwhile, Ajio boasts a diverse collection of over 6,000 brands and a million styles, featuring a mix of exclusive international names, proprietary labels and local brands. And according to Vineeth Nair, CEO of Ajio, this addition further strengthens Ajio’s repertoire of top exclusive international brands.

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