KIDWELLY, SOUTH WALES — Burns Pet Nutrition, a Welsh brand of natural dog and cat food owned by Assisi Pet Care Group, has introduced a new diet tailored to weaning puppies. Burns First Steps Chicken & Rice recipe offers higher levels of animal protein than other puppy foods, according to the company, and is designed for optimal digestion.

The new weaning puppy diet is formulated with fresh chicken and manufactured in the United Kingdom. The formula is free from wheat and artificial colors, according to Burns. In addition to supporting puppies as they wean off mother’s milk, Burns First Steps is also suitable for nursing mothers, the company noted. The diet can be fed either dry or rehydrated with water.

Burns Pet Nutrition will debut its new Burns First Steps Chicken & Rice recipe for weaning puppies at Crufts.

| Source: Burns Pet Nutrition

“We work closely with breeders across the UK and have been asked for a healthy and nutritious weaning product to help transition puppies onto puppy food,” said Aileen Coull, breeding manager at Burns. “We’re excited to launch this new product for breeders at Crufts, myself and our nutritional team will be at Crufts so please come by to find out more or for any nutritional advice.”  

The company will debut the new puppy food at Crufts, a dog show by The Kennel Club, held in Birmingham from March 7 to 10. The diets will be sold exclusively through the Burns Breeder Partnership, which provides breeders with food and resources.

Read more about new pet food and treat products.