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Marketing Daily: A&W Restaurants Features Ultimate Cheapskates In Campaign
There are frugal people. Then there are the Hearns. Featured on the TLC reality series “Extreme Cheapskates,” Karen and Grant Hearn have become online sensations with their money-saving ways, which include treating bug bites with pickles and at-home dentistry (a YouTube clip of Grant extracting his wife’s tooth himself …
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Marketing Daily: Stacy’s Rise Project Employs Literal Pie Chart To Demonstrate Gender Inequities
Stacy’s Pita Chips brought back an expanded version of its annual Stacy’s Rise Project supporting women entrepreneurs, complete with a literal pie chart to demonstrate the urgency of the issue. This year, Stacy’s increased the amount it is donating to the 15 women founders selected through the program to $25,000 …
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Tesla Cybertruck: Powered Frunk Shown In Video Along With Folded Mirrors and How the Doors Work
Tesla Cybertruck – Powered Frunk, Folded Mirrors, and Doors Drone flying around Giga Texas is something that has proven to be very helpful in showing off the Cybertruck lately. In this particular drone flight, we get to see the Tesla Cybertruck in action and how its frunk, mirrors, and doors work. The first part of…
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Marketing Daily: Beauty Shines At Macy’s, Target
Fenty Beauty is one of the few bright spots at Target While both Macy’s and Target just reported not-so-pretty third-quarter revenues, beauty results at both retailers defied expectations. At Target, those results stem from the expansion of Ulta at Target, including the red-hot launch of Rihanna’s Fenty Beauty there. …
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Marketing Daily: Turkey Day Trends: Half Of Consumers Plan To Feast On Restaurant Dinners
Approximately half of all consumers celebrating Thanksgiving will be spared Aunt Edna’s Jell-O salad this year. According to recent survey by restaurant tech company Popmenu, one third of consumers (32%) plan to order takeout or delivery for Thanksgiving dinner this year, while another 17% intend to dine out …
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Some Auto Shows Might Be Dead But LA Is Still Holding On
The Autopian staff just ROCKED the Los Angeles Auto Show, where very few major reveals took place. “Automakers are revealing all their cars at private events; car shows are dead” you might be thinking. That’s only true if you think auto shows exist for journalists, but in truth: They exist for consumers. And on that…
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The Unsung Hero Of The Autopian Booth At The Auto Show: Cold Start
I’m finally back from the Los Angeles Auto Show, and it was quite a banger. Also, I’m absolutely exhausted, because I didn’t get in until about 3 am because the cockpit cigarette lighter didn’t work on my flight out of my Minneapolis layover, so I’m sort of a mess. Also my throat is pretty raw…
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Marketing Daily: Lexus Brings Back ‘December To Remember,’ Uses the Vegas Sphere
Lexus is tapping Las Vegas’ new entertainment venue, Sphere, to bring to life a new digital installation featuring the all-new 2024 Lexus GX. A 90-second installation will appear today across the Sphere’s 580,000-square-foot LED exterior. Creative shows a snow-covered globe cracking open to reveal a Lexus GX adorned with the …
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Marketing Daily: Lucid Top Marketer Reveals Agency Search
Lucid Motors is searching for an agency for a global campaign for its new Gravity SUV. Lucid Vice President of Marketing Andrea Soriani revealed the RFP during an onstage interview at MediaPost’s Marketing: Automotive conference at the Los Angeles Auto Show. He declined to say how far along he is …
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Nearly 500 OpenAI Employees Threaten To Quit Unless Board Resigns
OpenAI was in open revolt on Monday with 490 employees threatening to leave unless the board resigns and reinstates Sam Altman as CEO, along with cofounder and former president Greg Brockman. Altman was controversially fired by the board on Friday. From a report: “The process through which you terminated Sam Altman and removed Greg Brockman…