‘Espresso Makeup’ is the latest beauty trend that’s taking the festive season by storm, and it’s the cool-girl approved makeup look you need to master.  Unlike its summer counterpart, ‘Latte Makeup,’ this trend is all about embracing the darker, richer tones reminiscent of a cup of espresso. With celebrities like Hailey Bieber and Emily Ratajkowski…

Ever wish you could spend less time sitting in the salon chair getting your tresses painted—or just be a little…well…lazier about touching up your color? Then you’ll want to know more about this next trend. Gutterman thinks low-maintenance color, or “hair color that grows out naturally and feels like it could be your color,” is…

Winner of the 2023 National Award for Best Actress for Mimi, Kriti Sanon doesn’t need any introduction after receiving the country’s highest award in acting. The actress has many titles under her belt: that of a phenomenal actor, a fitness enthusiast, a beauty entrepreneur, and the most recent national award awardee. But in a recent…

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. As much as some millennials may want to deny it, Y2K trends are still steadily making their way back…

Splat Hair Color, known for its vibrant and daring hues, offers a range of high-quality hair dyes that let you express yourself in the boldest way possible. In the following article, Splat Hair Color reviews the wide array of trendy shades, providing tips to help you achieve a stunning, long-lasting result. Get ready to be…

Maintaining the longevity of your manicure is practically crucial for a polished appearance, and prolonged enjoyment of your gels or nail art.  Long-lasting gel nails enhance overall aesthetics, save time on frequent touch-ups, and preserve your investment. However only proper care can ensure a durable, chip-free finish and resilient nails. Luckily for us Iram Shelton…

Heroin chic’s nihilistic cousin lobotomy chic is back again, in full force with her dissociative smokey-eyed stares and ever-expanding doomful pouts. Amassing roughly 10.5 million views on TikTok alone, the aesthetic has been knocking about the internet for a few years now, coining itself a hybrid of Tumblr indie sleaze, Americana, female manipulator waif, and…

Gen Z is ready to spend this season. Millennials may be a bit cautious. YouTube is the place to go if brands want to get on Gen Alpha’s radar. And for older consumers, trust is the key to getting them to spend. Here’s how retailers can appeal to each generation as the holiday season readies…

Kimberley Sharples Owner of Beauteholic Beauty Studio  What led you to the beauty industry?  My journey in the beauty industry began when I was sixteen. I started as an apprentice hairdresser and worked at several salons. I then discovered my passion for the beauty side of things at a salon that offered both hairdressing and…