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Rare Beauty and Makeup by Mario outperform on TikTok
This Vogue Business Beauty Index article is part of our Advanced Membership package. To enjoy unlimited access to The Long View from Vogue Business and bi-monthly Market Insights Reports and webinars, sign up for Advanced Membership here. This is one of the four chapters comprising the Vogue Business 2023 Beauty Index and should be read…
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Best brow soaps to try the eyebrow-styling trend
While soap has been popular in the last few years, you can do better than an item you’ll find in your shower caddy. Sure, it may be more accessible, but the pro labels have created formulas packed with nourishing ingredients for your groomed brows. While the look has been dubbed ‘soap brows’, makeup artists tend…
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6 minimalist Thanksgiving decor ideas favored by designers – for a serene and simple scheme
Our minimalist Thanksgiving decor ideas are perfect for creating a simple and sophisticated seasonal look that prioritizes feelings of calm and coziness. Of course, maximalist and turkey-themed Thanksgiving decor is not for everyone, so if minimalism is more your style, we’ve asked interior designers to share their favorite subtle styling tips to embrace for Thanksgiving…
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Black Chrome Nails Will Be Winter’s Spiciest Mani Trend
When it comes to current nail art trends, chrome nails of every color are pretty high on the list — especially considering A-listers like Beyoncé, Kylie Jenner, Zendaya, Cardi B, Dua Lipa, Bella Hadid, Kourtney Kardashian Barker, and countless others have tried their hands at the look. Throughout the chilly fall months, however, countless chrome…
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The 12 Best Winter 2023 Fashion Trends to Shop Right Now, According to a Fashion Editor
Whether you like it or not, winter is right around the corner. Sure, we’ll miss the carefree fun of summer and the cozy comforts of autumn, but winter has its own perks. If you live in a colder climate, you’ll spend most of your time indoors, which is the perfect arena for showing off your…
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The £14 buy that boosts our beauty editor’s confidence
From a slick of red lipstick to a spritz of mood-lifting fragrance, we all have our own confidence boosters when it comes to beauty. From hair tools to brow kits, read on to discover the failsafe beauty buys our HELLO! Beauty Collective turn to time and time again… Who are HELLO!’s Beauty Collective? HELLO!’s Beauty Collective…
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2 Contour Mistakes That Can Add Years To Your Look, According To Pro MUAs
Contouring your face is an incredible makeup technique that can take years off your appearance when done correctly. Whether it’s part of your everyday makeup routine or reserved for special occasions, it has the power to enhance your natural beauty and give you a more glammed-up look. However, if done incorrectly with the wrong products,…
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How Experts Want You To Care For Your Brows At Home For Fuller, Thicker Brows
Brows help define and shape your face. They are, as brow specialist Joey Healey once told me on my podcast, Clean Beauty School, a foundation element. “I believe in the foundations of beauty, which are skin, hair, teeth, and brows,” he says. “If you focus on the basics, you can build a routine out from…
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Makeup Tips For Travel: How To Pack Light And Look Fabulous
Lastly, you want to look chick while being up to date. Are there any makeup trends or styles that are particularly well-suited for travel in 2023? Of course, there are. ” Expect to see a focus on natural, dewy skin, bold brows, and glossy lips, perfect for a fresh and timeless travel look. If you’re…
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Ipsy is Reportedly the Most-Followed Beauty Brand on TikTok
Beauty subscription service Ipsy is reportedly the most-followed beauty brand on TikTok. The beauty subscription powerhouse has 3.6 million followers on TikTok alone, boasting a social community of over 20 million beauty lovers across all networks. An Unrivaled Approach to Content Creation Ipsy’s internal marketing team takes an unrivaled approach to content creation and…